Integrating video marketing into your marketing strategies offers your customers the opportunity to enjoy a richer Internet experience, while you can better promote your brand, build demand for your products and services and drive purchases.
Animated video images can drive more sales than static images. A report for the last quarter for 2011 shows that 81% of online marketers have used video in their campaigns. Statistics also showed that use of video can increase the conversion rate for your webpage by up to 400%. Every moment over 48 hours of video are uploaded to YouTube.
With so much competition, you have to make sure that your videos are relevant for your product or service, they are informative for your audience, and attractive for the people searching for your products.
Creating a video marketing campaign does not have to be very difficult. Short videos have proven to be more efficient due to the fact that:
- Consumers have a short attention span and prefer shorter videos
- Short videos are easier to create
- More and more people view videos on their mobile devices, and short videos open faster on such devices
- Editing short videos is easier
With a targeted and creative core messages, you will engage the audience that leverages the purchasing power. Our video marketing specialists can help you create such a message. Our offer includes video production, optimization and promotion.
Video marketing campaigns can communicate your message on multiple levels, imagery, text and spoken word. The videos can be optimized for targeted keywords and keyword phrases. We can create a script, graphics, images and other media. Our services include:
- Posting videos to your company site
- Posting video to social media sites
- Email marketing including videos
There are various ways on how to use videos to increase sales for your website:
- Video presentations of your products or services
- Help videos (explanatory videos presenting step by step guides on how to make a purchase, send a query, etc.)
- Case study videos to reinforce your brand
- Video presentation about your employees
Our video marketing team can successfully get your videos on high ranking pages with search engines. We will help you boost your business, increase traffic to your website and last but not least increase sales through a professional video marketing campaign.