Search Engine Optimization

The Gadzoog Difference – We aren’t your “run of the mill” SEO firm…

Gadzoog’s Search Engine Optimization services are designed to help your business generate increased sales both in the online world as well as the offline world. We accomplish this through our unique approach of optimizing your site content and proprietary techniques of building high quality links to relevant web pages on your site.

What sets Gadzoog apart from many other companies that offer search engine optimization services is our years of experience and a proven track record of ranking some of the most competitive terms in the world.

In fact, if you’ve arrived at this page through a search engine such as; Google, Bing, or Yahoo then you very well may have seen this for yourself! If you came from somewhere else, we encourage you to do a Google search for anyone of these terms listed below and see for yourself.

Just a Few Terms Gadzoog Ranks #1 for on Google:

“internet marketing agency”
“online marketing agency”
“web marketing agency”

Just imagine for a moment, if we can compete amongst the best of the best internet marketing firms what we can do for you!

Not only are our strategies more effective than our competitors, they’re safe too! Gadzoog has a history of working with business professionals whose businesses rely on a clean reputation and we understand what that means to our clients. So whether you’re a doctor, lawyer, small business, or even a big corporation you can trust in our brand safe, time-tested, and proven to work strategies.

Say “goodbye” to the cookie cutter SEO packages

Gadzoog’s search engine optimization strategies are custom tailored to meet each and every client’s unique requirements. Simply put, we rely on proven methods and cutting-edge technology rather than a simple, easy to follow template that most other firms use. Gadzoog takes the time and care to analyze your business and the competitors you’re up against. Following our analysis we provide you with a quote that is designed to fit within your budget and any time constraints you might have. Whether you need to rank for your desired keywords in one month, six months, or perhaps twelve months we have solutions to meet your needs.

Why You Need It

Put simply, SEO will provide you with more traffic, high conversion rates, improved brand awareness, and a broader reach. Sounds pretty good, doesn’t it?

What We Do

“Build it and they will come.”

Sadly, this isn’t how things work anymore. It’s not enough to just build a website and expect instant traffic. The online world has provided the fastest growing advertising sector of the 21st century. Unfortunately, as many business owners

quickly discover, this is a double-edged sword: while the Internet provides a unique, never-seen-before environment to gain unprecedented amounts of new traffic and conversions, it has also become an over-saturated market that can be incredibly difficult to penetrate.

Enter Search Engine Optimization.

Search Engine Optimization (SEO) allows businesses to penetrate even the most saturated of markets. Done correctly, SEO can be used to increase the position that a website shows up in the Search Engine Results Pages (SERPs). In the realm of SEO, the SERPs are where all the battles are either won or lost. If a business’ website cannot penetrate the front-page of Google – and more specifically, the first 1-5 results – you can forget about receiving any significant amount of web traffic.

Imagine Gadzook as your own personal army. We work tirelessly to fight against your competitors on the SERPs battlefield. We know the terrain, we know the weaponry, and we know the tactics and strategies that govern the warfare. More importantly, we know your enemies – or rather, we’ll get to know your enemies the moment we launch your campaign. With all of this knowledge under our belt, we’re more than equipped to achieve a prominent place in the SERPs for your business’ website.

How We Do It

Our Team
The SEO process is the most complex and detailed aspect of Internet Marketing. It involves careful planning, succinct coordination, and flawless execution. Spanning a variety of industries including Web Development, Web Design, Copywriting, Project Management, and more, SEO truly requires a comprehensive team of experts. Gadzook provides the perfect army of Graphic Designers, Web Optimizers, Writers, Supervisors, Designers, and Researchers in order to take control of the SERPs. Like any effective army, diversity is key. An army consisting of only generals wouldn’t be very effective, and SEO is no different. SEO is not a one-man job; it’s a team effort that requires experts from a wide range of fields.

Our Process
Our SEO process is divided into four main phases: Research, Onsite, Offsite, and Analyzing. For those of you who don’t know the difference between a meta-tag and a dolphin, suffice it to say that these four processes work together to create a holistic approach to SEO, enabling a website to reach its full potential (if you’re a techie, don’t worry, we have plenty for you!). No matter what your level of knowledge is pertaining to SEO, you need to know that SEO is not a process that can be accomplished by any single tactic or strategy. Separating any one of these phases from the other three creates instability and disharmony.

Let’s turn this cacophony into a harmony.

A bunch of musicians each playing a different song sounds horrible, even if each musician is incredibly talented. Think of Gadzook as a full-fledged orchestra: we have very many talented musicians that play a variety of instruments. When these musicians are under our direction, they create the perfect song.

We believe in transparency and freedom of information. Because of this, we want to spend the time detailing our complex SEO process. If you’re ready to dive into the expansive world of SEO, then let’s start discussing these four phases; don’t worry, we’ll help clarify any confusing points along the way.

How These Four Phases Work Together
I know we’ve just begun, but it’s already time to throw a curve ball – these four phases are not sequential. At the beginning of the campaign, research is followed by onsite SEO, which is followed by offsite SEO, which is followed by analyzing the data. After the initial phase, these four phases all run concurrently – we are in a constant state of researching your niche, making sure your onsite SEO is proper, advancing your SEO offsite, and providing you with metrics and analyses through the entire process. So while these four phases are sequential at the start of your campaign, they are ongoing for the entire duration of your campaign.

Research
The research phase consists of identifying and studying your niche and creating a plan of attack. Our single overarching goal is to penetrate page 1 of the SERPs, and this requires careful planning and consideration. We first work to identify keywords that are relevant, competitive, and attainable. We create clear and concise goals detailing exactly what we aim to accomplish. Furthermore, we study a variety of metrics that help us learn the climate of your industry’s presence in the SERPs. This involves an in-depth analysis of your niche, your business, and your competitors.

For Techies: Our research process includes SERP analysis, competitor analysis, link profiles, keyword research, traffic reports, and more.

Onsite
Onsite work consists of optimizing your website for the search engines. This is a delicate process, as any given website needs to be built for both people and search engines. If a website is built solely for people, it will be poorly optimized for the search engines and will not rank high in the SERPs; if your website is optimized for search engines only, it will appear prosaic and unattractive, resulting in lower conversions. Our job is to adjust your website so that it maximizes in traffic and conversions – after all, there’s no point in obtaining a lot of traffic if there are no conversions.

The onsite process includes making changes to the HTML of each page, adjusting the URL structure, altering the visible layout of your website (at your consent, of course), and numerous other onsite changes.

For Techies: Our onsite work includes meta descriptions, meta keywords, meta titles, URL structuring, robot.txt files, sitemap.xml creation, keyword density optimization, website redirects, link structuring, canonicalization, and more.

Offsite
Offsite work is by far the most time-consuming and resource-based aspect of SEO… but it’s also the most important. Offsite SEO is like a giant high school popularity contest, with links being “votes.” In general, the more “votes” a website has (links pointing to it), the higher it will perform on the SERPs.

However, it gets much more complicated than that: it also depends on who is casting the vote and how they are casting the vote. If the most popular kid in school thinks you’re cool and casts his vote, it’s much more valuable than if the kid with mustard on his shirt thinks you’re popular. The same goes with the Internet: if highly-ranked websites link to you, the search engines think that you’re pretty hot stuff; but if low-quality sources link to you, they might not consider you a worthwhile site. Because of this, we work tirelessly to gain you links from a diverse pool of high-quality, niche-specific sources.

For Techies: Our offsite work includes link building, directory submission, Google analytics registration, guest blogging, social media creation, link baiting, local SEO, and more.

Analyzing
Analyzing is a very important phase in the SEO process. Without constant analyzing, it’s not possible to gauge progress or measure success. We use a variety of metrics to calculate this, allowing us to provide you with accurate and useful information detailing the effectiveness of your campaign. We keep track of links, traffic, and many onsite factors. We are also able to provide many metrics of your competitors, allowing us to ascertain in what areas they are excelling in and in what areas we can overtake them. The sum total of this analytical information is then used to inform our research, onsite changes, and offsite pursuits, completing the cycle and starting the SEO process all over again.

For Techies: Our analyzing consists of traffic reports, inbound link reports, link profiles, competitor analyses, and progress reports.