Mobile internet usage will exceed desktop usage by 2013. People are increasingly integrating more and more mobile behaviors in their lives. Today, two thirds of the world’s population own a mobile phone. And more important, for business owners, users who look for information on their mobile devices seem to have more clear purchase intentions.
Mobile users access maps, news, applications, online retail, download content, use email or play games. More and more users search for information about products even while they are looking at it in a store. What they find it very important for deciding to buy the product. Mobile surfing has become a major factor in the way products are perceived by consumers.
With consumers’ growing appetite for mobile social content, a mobile marketing campaign can help you grow your business, reaching more and more potential customers.
Mobile marketing is communication with your customers via mobile devices, for sending marketing messages, introducing a new advertising campaign or a mobile website.
Our team will help you design and implement a mobile marketing strategy that can increase the visibility of your products or services, engage customers and result in greater sales.
Mobile internet can help users pull information from all around the world, using a more condensed version of the Internet. Mobile sites are designed to fit the smaller screen of a mobile device. Such sites are quicker to load and contain less irrelevant content, being easier to navigate. The information is organized differently in terms of graphics, texts and links. Our team can help you create a mobile version of your site, to take full advantage of the benefits of mobile internet.
A successful mobile marketing campaign starts with appropriate strategies for your customers. Mobile marketing should be local. Each location is unique and you must meet your customers where they are.
Also, mobile marketing is permission based. Smaller businesses ask their customers to sign up for text message alerts. Through such a service you can send text messages containing special offers or links to landing pages with announcements and offers. SMS messaging is similar to email messaging, the difference being the limitation for up to 160 characters. SMS messaging, however, has a much higher open rate when compared to email messages.
Mobile marketing can drive engagement, loyalty, but also sales. Through mobile marketing you reach to your customers more efficiently and ask them to respond to your call to action. The results of implementing such a mobile marketing strategy will soon prove that your business should go mobile.