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Which Social Signals Improve Rankings?

Gadzoog Group

With online marketing agencies making such a huge push for increasing the social presence of your website, it is important to remember what you should be looking for when you are trying to figure out just how great an impact your social media campaign has on your search engine ranking. With the overall goal of your internet marketing campaign being increasing traffic (and thereby increasing profits), you want to make sure that you are getting the most out of each part of your campaign, including social.  Here’s what to think about when trying to determine the effect of your social campaign on your search engine rankings:

1. Likes: The number of Facebook “likes” that you get for your page can increase the number of visitors to your site. There is  direct relationship between the “likes” and increases in traffic, according to most internet marketing firms. Increasing exposure on Facebook, one of the most popular social media sites, is a good way to invest your efforts.

2. Shares: When your post is “shared,” you are at least twice as likely to get more visitors as compared with the “likes.” Sharing means that a Facebook friend has reposted your information on their page, giving you direct exposure. A “like” is effective, but more indirect, as the friends of your friends will only see a brief mention, rather than a repost.

3. Followers: The number of “followers” that you have on Twitter will help determine how much extra traffic that you get from this social network. To increase followers, try following others. Many people will automatically “follow” back, and this will give you a broad base of viewers for your tweets. Tweeting about updates or relevant information, and including hashtags that mention your company or relevant keywords in your niche will help you to directly gain exposure and you will get more traffic as a result. An online marketing agency can help you determine exactly which hashtags are going to be the most powerful and the most likely ones to make it to the list of trending topics that your followers will be watching.

These examples refer to the direct ways that you can measure the impact of your social media campaign on your traffic. Each of these factors will help to increase brand awareness and recognition for your company, and the more exposure you have, the more traffic you will see as a result. Online marketing agencies are also seeing lower bounce rates for those companies that are using social media heavily, meaning that visitors are coming to the site based on a “recommendation” from the social sites, and staying longer. The longer they stay, the more likely they will be to convert.

A strong social media campaign can help with your search engine ranking by giving you quality links, getting more traffic to your site, and helping to get visitors to return again and again. When the search engines see these patterns, your site is seen as more valuable to users and your search engine ranking will continue to rise.

Gadzoog Group

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