Finding out that someone has published bad or negative information about your company online is sometimes a shock. Maybe you saw it coming, from a dissatisfied customer that you simply could not please, perhaps there is a disgruntled employee that seems to be out to get you. Or maybe it is some other, completely unknown and unexpected occurrence. Whatever the case may be, it is something that you want to immediately address and begin the process of fixing. In the internet marketing world, this is known as reputation management services.
There are services available online, usually from internet marketing and SEO firms, that will help you with the process of online reputation management. Certain strategies have been found to be effective for reversing the damage that can be caused by having negative press about your company floating around the internet for anyone to see.
Here’s what to expect from reputation management services:
1. Collecting information: After you have Googled your company name and discovered that you have been mentioned in some negative light somewhere, you would contact a reputation management specialist to help minimize the effects. While you cannot actually remove the item from the internet, you can make it much harder to find.
2. Developing an arsenal: The SEO marketing firm that is handling your reputation management will work on developing a large amount of content, in the forms of articles, posts, videos and more, that will present neutral information, or leaning toward positive, about your company. Keep in mind that combating negative information is not done in a defensive way, and you do not want to mention the negative comments anywhere in the new content. You also want to avoid having overly glowing testimonials that are obviously set up to negate the bad press. Just a large amount of content about your company, in a non-negative reflection.
3. Constant posting: The content that is developed by the search marketing agency will be posted on a regular basis. Titles will include your company name, most likely. This will ultimately mean that anyone searching for your company will find pages and pages of listings that are relevant, and will rank well because of the company name in the title. This information will essentially bury the negative press, and, since few people will travel beyond the first few pages of the SERPs, soon you will have nothing to worry about.
Negative press is not impossible to reverse. The damage is not necessarily going to be permanent, if you act quickly and effectively. Hiring an SEO marketing firm to handle the dirty work is well worth the investment, because the “bad guys” will quickly be put to rest and you won’t have to worry about it anymore. As always, it is a priority to ensure that each and every one of your customers is satisfied, but that might be an impossible task in some cases. When you have done your best, call in the big guns for help if it hasn’t worked out.