Creating content that goes viral can lead to nearly overnight success for an internet marketer. It is difficult to tell ahead of time what content will go viral, it is actually pretty impossible to predict. But, when you look back at what content actually does go viral, you can start to make some associations and find some patterns that are consistent across different content pieces.
Here are three things that online marketing agencies are finding that are consistent across most content that goes viral. Take these factors into consideration when developing your content, and, hopefully, some of your next pieces get the widespread attention that you are looking for. Remember that there is no specific recipe for going viral, but there are a few consistent correlations that you can pay attention to.
1. Humorous content is shared more often. People naturally like things that make them laugh. You will find that many of the content pieces, particularly videos, that go viral are ones that are inherently funny, and difficult to not laugh at. Now, with that said, it can be difficult to get viral content based on humor for many niches, but, you should be aiming for this factor when possible.
2. Longer content is shared more often. Shorter pieces are shared less often than longer pieces of writing. What is the cut-off in terms of length? Some SEO specialists consider anything over 200-300 words long enough. The key is to make the article or post informative enough to provide the information that others are going to find interesting. Because of this fact, a post that is shared than 200 words is less likely to be shared. When it comes to videos, however, longer is not always better. A video that lasts more than five minutes is less likely to be shared. Simply put, people want their information quickly, and delivered to them in an efficient manner. It is simple to skim over an article that is longer than you want to read, it is difficult to do the same with a video.
3. Emotional content is shared more often. Any information that evokes an emotion is going to be more likely to be shared. Some emotions are more likely to be shared—as it turns out, anger is the most commonly found viral emotion. Things that incite anger in people are the most often found items in viral content, next to humor. Both of these emotions are very powerful and effective.
Considering these factors as you develop your content will help increase the chances of your content going viral. If you can create content that goes viral, your visibility will spike quickly, and that exposure can lead to tons of new customers and a large number of conversions. Your goal should not necessarily be to create content with the intention of having it go viral, because ultimately you will waste a lot of time and a lot of great content aiming for something that is rare. But capturing these correlative factors into your content creation plan is going to help you have a chance at the big time exposure.