One of the first things we’re told in terms of attracting traffic to a website is to create high quality content. Of course, the reason for this is to help you build a foundation that positions you (and your website or blog) as an authority, which in turn will help you develop a loyal following. Beyond this, however, is a technique that will use this content to not only get people to keep coming back to your site, but also entice them to link back to it as well. It involves identifying and creating what’s known as linkable assets, and then using these linkable assets to develop a highly effective, targeted link building campaign.
What is a Linkable Asset?
Simply put, a linkable asset is anything on your website that is of quality or interest to others – basically anything in demand or that your target audience would find valuable.Linkable assets may include:
- Quality Articles
- How-To Articles
- Info Graphics
Link building is a cornerstone of search engine optimization. The more links you have coming into your site, the more the search engines will view it as valuable, and the higher it will rank. Getting these links isn’t always easy, however. That’s where linkable assets come into play. When you provide high quality content that is of value to your audience, they are much more likely to want to link to it.
Identify Your Linkable Assets
The first step in launching your linkable assets campaign is to identify whether you already have some quality link bait on your existing website. Assess your site and determine what pages currently attract links, from whom, and why.You can then use this as a basis for developing new linkable assets.
In general, high quality linkable assets contain the following elements:
- They target a broad audience
- They address a pain point or hot topic
- They deliver lasting content (content that won’t become obsolete in a few months)
- They promote your brand
- They are easy to share
All of these elements help to make this content stand out and attract attention from other quality websites.
Go Get Some Links!
With your linkable assets identified, you can now go out and begin inviting those inbound links. Do some research and conduct some search queries to locate other websites that would be most likely to link to you. Look for guest blog post opportunities and identify influential people that might consider talking about your subject to their own networks.
When you have linkable assets to work with, your link building efforts will be met with much greater success. You will receive more links to your existing pages and be better positioned to attract links toyour newly created assets. Finally, consider how you can use your linkable assets to convert and increase business. Add a signup form, create clear calls to action and start turning those links and clicks into paying customers.