It’s been mentioned time and time again that in order to truly get the most out of your online marketing activities, you have to make them as robust and diverse as possible. This means utilizing every angle, staying on top of the latest trends and leveraging dynamic content. One of the most powerful forms of dynamic content is video. (Ever hear of a little website called YouTube?) Video has become an important component of online marketing for businesses. But to really get the most out of this tool, you must create content that people actually want to watch. Here are a few quick tips to help you get started.
Solve a Problem – What better way to reach your target audience than by providing them with a real solution to their problems and fulfilling their needs? Video tutorials and how-to clips are extremely popular and have the potential to go viral quickly. Take the time to research what your clients’ and prospects’ wants and needs are and deliver timely video solutions.
Be Creative – Whatever the message you’re trying to convey, make sure you package it in a way that will draw the attention of your target audience and keep them watching. Nobody wants to see a boring video interview or listen to a monotone monologue. Spice it up, make it fun, inject humor – get your creative juices flowing and give people something they’d enjoy watching.
Keep it Short and Sweet – You don’t have to make a full-feature film to get your message across. In fact, when it comes to video marketing, less is usually more. Figure out a way to condense what you’re trying to say so that you don’t end up boring your viewers and losing their interest. If you find that the video you’re working on is particularly long, try cutting it into several shorter pieces.
Hire a Professional – You don’t need to rent out a Hollywood set to produce a good marketing video, but you may want to consider working with someone who is skilled at video production to help you tell your story in a captivating, powerful and dynamic way. If hiring someone is simply not in the budget, don’t worry. You can still do it yourself, just be careful to use quality equipment, such as a digital video camera, lighting and a microphone. For you do-it-yourself types, here’s an article with some helpful tips.
Leverage All of Your Channels – Sure, YouTube is a great place to start with your video marketing, but don’t forget to spread the love and leverage the many other channels that are available to you. Place your marketing videos on your website, include them in your email campaigns, and share them on your social media profiles. The more exposure you get for your videos, the greater your reach and the better the results will be.
Creating a video is easy to do. Creating compelling video content that actually captures people’s attention and holds their interest is a bit more challenging. By following these helpful tips, you’ll have a much better chance of producing quality marketing videos that convey your message and help you get the results you want.