Titles and tags provide more than just help for the search engines as they index your site. They provide useful information to the users who arrive at your site, and help them understand the purpose and intent of the pages and links. Unless your titles and tags are informative and relevant, your site will not only flounder in the search engine rankings, but also be difficult for users to understand and navigate. Considering the fact that Google is placing such a high level of importance on the satisfaction of the visitors and users, you want to make sure that every detail is attended to, right down to the titles and tags that you select to represent the information on your site.
Auditing your site on a regular basis to ensure that the titles and tags that you have chosen continue to be the best ones that you can apply may mean the difference between a top ranking and plenty of traffic or a ranking that is buried several pages from the top, and receiving little to no traffic whatsoever.
Here are three tips that you can use when you are getting ready to audit your site and ensure that your SEO techniques, specifically your titles and tags, are up to snuff and working in your favor:
1. Put yourself in the user’s position: Remember, you already know what you mean and what you are trying to say. But it can be very helpful if you try to see things as others might, as a first time visitor, perhaps, who is searching for information. Or a repeat visitor trying to find something that they stumbled upon earlier and want to check out again. Unless your titles and tags are clear and make navigation a breeze, then users can become annoyed or frustrated, and simply leave. If you are having difficulty imagining what it would be like for a first-timer on your site, get help from an SEO firm or at least an objective visitor (the best ones know absolutely nothing about your industry—can they understand the website?) who can help point out potential shortcomings and help give you ideas about fixing them.
2. Avoid ambiguity: When creating the titles and tags, consider whether or not there might be alternate meanings for words. If your site is about “bats,” are you referring to the flying mammal or the sporting goods? Or any of the other possible meanings of the word “bat.” Be sure that your titles include enough other keywords to make it obvious to the search engines and the visitors what you are all about.
Conduct searches regularly: You should make it a habit to routinely search for the keywords that you are putting into your titles and tags, not only to see where you might be ranking but to see what other kinds of sites come up. Take a look at those sites and see how they might compare to yours. You might find some very good suggestions for your SEO techniques.
The periodic audit of your site will help you to get your site at the top and stay there. Users need to have a good experience in order for that to happen, and making your site as obvious and clear as possible will help you achieve this goal.