We’ve all been tempted from time to time to cut corners in an attempt to save money, particularly when we’re faced with meeting a strict budget. Unfortunately, there are some things that cannot be discounted, and SEO is one of them. Sure, it may seem like going with the lowest priced provider is a good idea at first, but you’ll inevitably pay in the long run, and that price will be less-than-desirable results in the search engines or worse. Here are just a few of the many hidden costs of not choosing a quality internet marketing firm.
Cheap Linkbuilding Campaigns – Paying for links or hiring a sub-par linkbuilder just because their rates are dirt cheap can mean trouble for your business in the long run. Simply put – Google hates spam. And, chances are if you took the cheap way out, you’re going to get flagged and possibly even banned altogether. Experienced online marketing firms have established networks and know how to build quality links in a legitimate way that gets results, and won’t end up actually harming your business.
Cheap Content – In order for content to be truly effective in getting your site found on the SERPs, it has to be of good quality – period. Unfortunately, this often comes at a price. Many businesses are tempted to farm out their writing to the lowest bidder, but the result is typically poorly written, keyword stuffed junk. If it somehow doesn’t get flagged by Google and manages to drive traffic to your site, don’t expect that traffic to stay or ever come back. The only solution is quality content, and while it may cost more, it’s worth it in the long run.
Cheap Social Media Marketing – Social media is an essential component of the online marketing mix. The problem is it can take a lot of time. There are plenty of would-be social media gurus out there who will offer to take over your SMM for you and at a dirt cheap price. Unfortunately, the results are probably not what you’re hoping for. To be successful, SMM has to be done right and the only way to ensure that is by hiring an internet marketing expert – one that can produce clear, proven results and is prepared to develop a strategic plan that is specific to your business. Don’t fall for lofty promises. It’s all about relationships, and quality is always better than quantity.
Cheap SEO – Search engine optimization is as much an art form as it is a science. In order to truly get results, it has to be done right. Unfortunately, relying on an inexperienced SEO person or cheap online marketing service may quickly tarnish or even destroy your online presence. Over-optimizing content or using black-hat techniques can have you in hot water with Google, and may even get your site banned. Your best bet is to work with an experienced internet marketing expert that understands the intricacies and nuances of this field and can develop and implement a strategy that will get results – even if that means spending a bit more in the process.
When it comes to search engine optimization for your business, you really do get what you pay for. If you think about the big picture, and how valuable your online reputation is to your business, you’ll realize the importance of not settling for cheap SEO options. Quality internet marketing is not so much an expense as it is an investment in the future of your business and its continued success, both online and offline.