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  • The Importance of Tracking Online Leads for Your Business

    The most important factor in the optimization of any online marketing campaign is tracking the performance. Business owners waste thousands of dollars each year and countless hours on marketing campaigns that simply don’t yield the desired results. By implementing the strategy of continually tracking the performance and making subtle adjustments, your marketing investments can become extremely profitable. Below I will systematically break down some of the most common and effective lead tracking solutions. Google Analytics This is by far the most important tool that you can use when tracking your campaign performance. Google Analytics tracks everything from a user’s average […]

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