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  • Develop Stronger Content Using the Right Keywords

    A better placement in the search engine results will depend on your organic SEO techniques. Much of this begins with your keyword research, and choosing the best keywords to represent the content and intent of your site. As SEO techniques seem to get more complicated, some internet marketers appear to forget some of the basics, the things that are so critical to your ranking and to your traffic in general. Getting conversions may be the ultimate goal of your efforts, but the keywords and content are what drive the traffic and customers to your site in the first place, and […]

  • 4 Great Ecommerce Linking Tips

    Running an ecommerce site is a bit more complicated that some other standard internet marketing sites. If you are running a site that is intended to disperse information to visitors, or try to get subscribers to an email list, all you need is great SEO. However, you have to use different SEO techniques if you are actually selling products and services on your site, and using a shopping cart. The techniques that you use for your product descriptions and for your shopping cart are going to matter, and having the right links is also an important part of your ecommerce […]

  • Building Links for SEO Without a Dynamic Site or Blog

    As you work on your SEO techniques, you will find most of the advice coming from SEO companies pertains to those sites that are consistently developing new content and producing ongoing updates. However, if your site is not the type of site that uses a blog or updates the content consistently, you might be wondering how to continue to develop links that will help with your search engine ranking. It can be done, and here are some ideas and scenarios that may be of interest to you. Certain types of businesses, and certain websites, may be focused on showing off […]

  • 3 Great Content Ideas for Better Organic SEO

    Any time that you are adding content with the intention of improving search engine optimization or increasing visibility in the search engine results, it is important to be thinking about the kind of company that the website represents, and the kind of information that will be useful for the visitors arriving at the site. Also, understanding the kind of marketing strategy that is being used by the competitors can be especially helpful when looking for an angle, or a way to get to the top of the SERPs. Certain marketing tactics are going to work better for certain kinds of […]

  • Great SEO Techniques Rely on More Than Great Ethics

    Not so very long ago, the idea of comparing different SEO techniques, usually in terms of “black hat” or “white hat” types of methods, reflected the idea that your search engine optimization strategy needed to be ethical, not sneaky. Trying to outsmart the search engines or the visitors was highly frowned upon, but still common practice. Today’s internet marketer has learned (some the hard way) that great SEO techniques means more than just sticking to “white hat” search engine optimization, and that “black hat” doesn’t always mean simply trying to pull a fast one on the search engines, it refers […]

  • Better Listening Makes for Better Content Marketing

    When developing content for your website, you should always be aiming to create the kind of content that your visitors want. This might seem like a bit of a mystery at first, but you can get to the bottom of it quickly. There are definitely things that you can do to help the situation. When you are paying attention to what your visitors want, you not only please the visitors and make them want to come back—but, Google (and the other search engines) notice that you are putting forth special efforts to make the user experience more valuable, and you […]

  • What Are Your Competitors Doing for Link Building?

    As you realize by now, there is not one special way to go about link building. But, when considering how you are going to develop a large number of quality links for your site, it can be especially important to know what your direct competition is doing to generate their links. Your competition, when it comes to internet marketing, includes the sites that show up near yours in the SERPs, without specific regard to whether or not they are selling or promoting the exact same merchandise, products or services. Who resides near you in the search engine results is what […]

  • Use Your SEO Techniques to Develop a Two-Phase Sales Process

    With one of the goals of internet marketing being selling your products and services online, you have to have at least a basic understanding of the sales process and how it works for most businesses. SEO companies will tell most clients that they must be methodical about setting up the sales process, if they want to get the high conversion numbers. The first part of the sales process involves generating leads and finding people who want to know more about your products and services. When your search engine optimization techniques are solid, you are going to be able to have […]

  • What Does a Top Ranking Site’s Links Look Like?

    Top ranking sites have had a lot of work put into their SEO techniques in order to secure the prime real estate in the search engine results pages. One of the major parts of search engine optimization is the building of high quality links. Do you wonder what kinds of links you should be looking for in order to make your site stronger in the SERPs? Let’s talk about what top ranking sites look like in terms of the kinds of and numbers of links that they have to their site. When you understand what the top sites look like, […]

  • Local SEO Strategies

    When optimizing your site for local SEO, it is important to understand the specific SEO techniques that are going to work best, and the ones that will get you the most local exposure as possible. Many SEO companies will incorporate local SEO services into a regular package that is customized for your needs, and local SEO is definitely something that you want to be included and taken care of. More and more consumers are using local search as part of their regular information gathering, through phones and mobile devices. Results of local search queries may be different than those that […]

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