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  • Small Business Internet Marketing Success

    Since internet marketing came onto the scene, nearly 20 years ago now, many small and medium sized businesses have found tremendous success. But, more of them have found failure. Although online shopping has all but replaced regular brick and mortar shopping, and people get most of their information from the internet, it is surprisingly easy to fail at online marketing. SEO firms are working closely with their clients to make sure that these areas are covered. To ensure the success of your internet business is a primary goal, and here are four things that you can do, today, to help […]

  • Can You Make Your Content Go Viral?

    By now you know the importance of content marketing. You probably try to come up with interesting bits each day or week for your audience, hoping that you are getting it right. Ideally, you have some idea about what they are looking for because you have been closely following the metrics and keeping tabs on the makeup of your audience and their needs and preferences. Some webmasters become frustrated with content marketing, thinking that there must be faster ways to build a following and increase conversion rates. But, if you work with an SEO company, most of the good ones […]

  • Be Sure to Focus on the User Experience

    Unless your online business continues to evolve and follow along with the many required changes, you will find that your competition passes you by, for several reasons. One of the biggest things that has changed, and mostly for the better, is that you, the internet marketing specialist, will be rewarded for focusing on the user’s experience and making your site one that people can enjoy and benefit from. SEO companies are heavily pushing webmasters toward concentrating more on the user’s experience, because it is factoring more and more into the search engine results. Three things to work on that will […]

  • Keeping Up With Accelerating Online Growth

    As the internet moves forward with astounding speed, gaining users by the millions and billions, everyone is very connected. This allows for a unique opportunity for internet marketers, as they are now looking at essentially what has turned into a global marketplace. If the place exists, you can almost certainly reach it via the internet. What this means for internet marketing is many things. Remembering that every internet marketer has the same opportunities is important—because you need to know how to best capitalize on those opportunities if you want to get ahead (and stay ahead) of the competition. It is […]

  • How Do You Know When You Are on the Right Track?

    Developing and maintaining your website is only a part of what you need to do in order to be successful with internet marketing. Your SEO techniques, your content marketing plan, your social media campaign, your email marketing efforts, and everything else that you do all needs to line up well, and work cohesively, in order for you to be successful. For many webmasters, this is no small task. But, when you break it down into smaller factors, success is definitely attainable. Understanding those smaller factors, and being able to focus on them is what will get you closer to your […]

  • What You Can Do to Help People Find Your Online Business

    Your website is only one way in which people can find your business online. Today’s internet has expanded immensely, far beyond the basic search engines that got things started years ago. You now have additional ways to direct people to your online business, gain visibility and establish your brand. When you are consistent across the various channels that are available, you can get a much wider audience than you previously could, just from exposure in the search engine results. Here are four things to think about as you explore the various ways that people can find your online business: 1. […]

  • Improving Sales by Improving SEO

    One of the main goals of search engine optimization is to get a great search engine ranking. But, unless you are seeing high conversion rates along with the great search engine ranking, then there are still improvements that need to be made to your SEO techniques. More and more people are shopping online, so the conversions are definitely available. But, you have to remember that shopping online is not a direct equivalent to shopping in a regular store. In a regular store, shoppers can pick up items, hold them, and get a very good idea what they are buying. When […]

  • Safe Website SEO That Can Help Prevent Penalties

    Are you one of the many internet marketers that are worried about the rumors of a new Google update that can leave your website penalized, and reeling from the results? If so, then you need to behave very carefully, and in a manner that helps you to avoid any penalties and be suffering like the many sites hit by the Penguin and Panda updates of recent years. Those sites are still trying to recover and regain the high rankings that they were enjoying prior to the updates. Falling victim to a Google update has become one of the biggest fears […]

  • Using Your SEO to Improve the Customer Experience

    Remembering that the ultimate goal of your search engine optimization efforts is to get visitors to your site it not the hard part when it comes to internet marketing. But, remembering that you have to provide a top notch customer experience needs to be a priority. Measuring what happens when visitors arrive can help you to customize and tailor the experience that they have upon arrival, and when more visitors have a good experience on your site, you will find that your ranking in the SERPs will continue to increase. Basically, you need to understand the behavior of the visitor […]

  • Why Websites are Failing

    Without a strong online presence, many of today’s small business owners will find that their business simply cannot survive. That strong online presence requires some work, including great SEO techniques, in order to not only survive, but thrive as well. People do not use the phone book to look up businesses anymore, they primarily and overwhelmingly use the internet. Making sure that your business is highly visible online is going to be a key factor in your overall success. Here are three ways to ensure your business has a solid online presence and is set up for success: 1. Optimizing […]

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