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  • Top 3 Ideas for PPC Landing Pages

    The best pay per click (PPC) campaigns are detail oriented, and have great landing pages and lead capture forms to go along with them. When visitors arrive, they are virtually left with no alternative than to follow through, since what they are presented with is so great. As you know well, not all PPC campaigns are this successful, and this is because of a variety of reasons. But when you focus on strong lead generation strategies, by using great PPC landing pages, you can increase your conversions significantly, leading to much higher profits. The idea behind a landing page is […]

  • Optimize for Pay Per Click

    Combining your PPC campaign with your online marketing plan can result in a powerhouse website. It doesn’t matter if you are just starting out, or if you have been plugging away in the internet marketing world for years now, you can benefit from using the combination of these strategies to get ahead. Here are several important tips that will help your pay per click campaign get off the ground and be a profitable addition to your online strategy: 1. Consider eye contact: What this refers to is that you should pay close attention to exactly where the visitors’ gaze is […]

  • SEO and PPC Collaboration

    SEO and PPC (pay per click) work naturally well together, and using both can maximize your profits by getting you the most organic and the most paid visitors, by combining your techniques. Hopefully by now your online marketing plan includes a solid pay-per-click component, like the ones available through AdWords, and that you are starting to see some profits trickle in from this technique. When customers arrive at your PPC landing page, you only have a few seconds to convince them to convert. How are you going to accomplish that? If you are not seeing the conversions that you had […]

  • 5 Tips for Making Pay Per Click (PPC) More Effective

    When working on a pay per click (PPC) campaign, there are several things that you should focus on to make it as effective as possible. Poorly managed PPC programs will lead to increased costs and poor return on investment (ROI), so it may be best to work with an online marketing firm. For the best conversion rates and best results from your PPC campaign, follow these 5 simple rules: 1. Use a gripping ad title: Remember, your PPC campaign is designed to get visitors to click through. It takes up a small amount of space, so you need to make […]

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