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  • Penguins, Pandas Oh My – SEO for the rest of 2013

    It’s a brave new world out there for search engine optimization experts. Google as always, is driving the search engine optimization game. So far in 2013, their recent Penguin and Panda updates truly rocked the internet marketing world. Both updates were an attempt to cut down on spammy, low value sites topping the search engine results. The shift is towards quality sites in the search engine results. Does that mean you should give up on your search engine optimization efforts? Not at all. It does mean that trying to ‘game the system’ with black or gray hat SEO tactics won’t […]

  • Tales from Penguin 2.0

    As many webmasters and SEO (search engine optimization) professionals alike know, Google’s second major installment of the Penguin update was┬árecently┬áreleased. The Penguin updates main goal is to cut down on spam, and penalize sites who use black hat SEO methods and link building strategies. On the other hand, the update works to reward sites who use white hat SEO and those that follow Google’s recommendations by not spamming low-quality backlinks to their website like many black hat SEO methods recommend. Once Matt Cutts released a tweet signaling that Penguin 2.0 was coming soon many webmasters from all over the world […]


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