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  • Top 3 Ideas for PPC Landing Pages

    The best pay per click (PPC) campaigns are detail oriented, and have great landing pages and lead capture forms to go along with them. When visitors arrive, they are virtually left with no alternative than to follow through, since what they are presented with is so great. As you know well, not all PPC campaigns are this successful, and this is because of a variety of reasons. But when you focus on strong lead generation strategies, by using great PPC landing pages, you can increase your conversions significantly, leading to much higher profits. The idea behind a landing page is […]

  • Pay Per Click Management to Generate Revenue

    Most internet marketing business owners realize that in addition to selling their own products and services, a terrific way to supplement profits is through pay per click campaigns. This involves advertising through paid channels, which will allow you to get more exposure in the SERPs, and lead more people to your offers. Pay per click management can be tricky, however, until you learn the ropes. There are companies, like Gadzoog, who are well equipped to handle all of the details that are involved in developing and managing a successful pay per click program and putting more money into your pockets […]

  • Should You Focus on PPC or SEO?

    Successful internet marketing requires that you integrate a number of different marketing methods and ideas, and roll them all into one cohesive marketing plan that covers all of your bases. One of the great debates in the internet marketing community is whether or not you should focus on pay per click management or concentrate on basic search engine optimization. The answer is not so simple, but basically most SEO experts are going to tell you that you need to use both for best results. There are many benefits to using PPC on your website, but keeping track of the details […]

  • Optimize for Pay Per Click

    Combining your PPC campaign with your online marketing plan can result in a powerhouse website. It doesn’t matter if you are just starting out, or if you have been plugging away in the internet marketing world for years now, you can benefit from using the combination of these strategies to get ahead. Here are several important tips that will help your pay per click campaign get off the ground and be a profitable addition to your online strategy: 1. Consider eye contact: What this refers to is that you should pay close attention to exactly where the visitors’ gaze is […]

  • 5 Tips for Making Pay Per Click (PPC) More Effective

    When working on a pay per click (PPC) campaign, there are several things that you should focus on to make it as effective as possible. Poorly managed PPC programs will lead to increased costs and poor return on investment (ROI), so it may be best to work with an online marketing firm. For the best conversion rates and best results from your PPC campaign, follow these 5 simple rules: 1. Use a gripping ad title: Remember, your PPC campaign is designed to get visitors to click through. It takes up a small amount of space, so you need to make […]


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