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  • Tales from Penguin 2.0

    As many webmasters and SEO (search engine optimization) professionals alike know, Google’s second major installment of the Penguin update was┬árecently┬áreleased. The Penguin updates main goal is to cut down on spam, and penalize sites who use black hat SEO methods and link building strategies. On the other hand, the update works to reward sites who use white hat SEO and those that follow Google’s recommendations by not spamming low-quality backlinks to their website like many black hat SEO methods recommend. Once Matt Cutts released a tweet signaling that Penguin 2.0 was coming soon many webmasters from all over the world […]


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