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  • How to Make Your Website Search Engine Friendly

    The term “keyword” has been used synonymously with search engine optimization for some time now. Unfortunately, that has led many a business professional to believe that as long as they scatter keywords throughout their website content they will instantly be poised for success on the search engines. Ask any digital marketing agency and they’ll tell you that being successful on the web involves much more. That said here are a few ways that you can make your website more search engine friendly. Coding – It’s not just about the text that your clients and prospects see when they visit your […]

  • 5 Ways to Monetize Your Internet Marketing Blog

    For the most part, people get involved with internet marketing to make money. One of the most popular ways that online marketing firms can help you do this is by helping to develop a blog and trying different techniques to make money from this blog. There are several different way that you can monetize your blog, here are 5 top ways to do so: 1. Develop an advertising campaign for other companies. This can be done through Google Adwords. By using Adwords or Adsense, you are essentially purchasing keywords for ads, and when visitors arrive at your site, they will […]

  • 3 Tips for Using Images to Improve Conversions

    Anyone who is trying to make money online by selling products and services is always going to be looking for ways to increase conversion rates and get more sales. Because online shopping differs greatly from traditional retail shopping, the methods used to get the conversions will be somewhat different. In a retail store, you can make displays, offer coupons as the customers walk in, offer impulse items at the register, and more, to get the maximum profit out of each customer. Here are some tips from online marketing companies that you can accomplish the same thing from your online store: […]

  • 3 Reasons You Should Avoid Marketing Paranoia

    Search engine optimization seems to lead many Internet marketers to become a little paranoid, or at least very worried about what they are doing, whether they are doing it correctly, whether they will they end up penalized for something, are they inadvertently breaking some big rules (or unknowingly), and a host of other things that they are worried about. Keeping up with the latest and greatest search engine techniques and tactics seems nearly impossible. Fortunately, there are many very qualified and affordable online marketing companies that can help you with the search engine optimization techniques that you will be able […]

  • No More Black Hat Techniques

    When you are working with an online marketing company, you want to make sure that you are only doing business with a firm that is completely committed to using top notch search engine optimization tactics. This means not only tactics that work, but that are also considered to be ethical. You have probably heard the terms “white hat” and “black hat” in reference to search engine optimization, and you want to make entirely sure that you are only involved with “white hat” techniques—the ones considered to be ethical. Google will significantly penalize sites that are deemed to be using black […]

  • Warned About Unnatural Links? What to Do Next

    Believe it or not, when people talk, Google eventually listens. Since their advertised purpose for the algorithm updates was to make for a better experience for the end user, it is nice that they are taking into account what exactly the end user is getting. Previous SEO recommendations included gathering as many links as possible, with the only guidelines being that you should steer very clear of any really disreputable sites, like gambling, pornography, online pharmaceuticals, stuff like that. Other than that, most everything seemed to be fair game. Although it was supposedly understood that you should be getting and […]

  • Why is Flash Bad for SEO?

    Websites that are designed using Flash are certainly nice to look at, but when it all boils down to it, these sites are simply not up to par in terms of SEO. This means that although they may contain dynamic images and eye-catching graphics, they do virtually nothing for positive ranking. What good is a beautiful, engaging website if nobody can find it on the web? Any good online marketing company will tell you that Flash design is bad for SEO, and here’s why. Flash Affects Website Performance – All those pretty images may look nice on your page, but […]

  • How to Advertise Online With Social Media

    Social media networking can be a whole lot more productive that it appears. It does not have to be limited to people putting up incriminating pictures or letting you know that they are changing their laundry, then having another cup of coffee. Online marketing agencies are using social media in very powerful ways, to help webmasters with extensive online marketing campaigns, and it is becoming more powerful and effective. Think of social media as a way of connecting with a much larger network of people than those who are included on your email lists, or those who make it to […]

  • 5 Tips for Awesome Infographics

    Infographics are becoming more and more powerful as a tool for Internet marketing. The use of visual information to convey a message is drawing in visitors and leading to higher conversion rates. Online marketing agencies are working toward developing strong infographics that can be used in blog posts, articles, social media and other outlets. Here are five tips that can help you to create great and informative infographics for your site: 1. Decide on the question that you are trying to answer by using the infographic tool. Take some time to brainstorm for some ideas, and try to think about […]

  • What is Negative SEO and How Can You Protect Yourself?

    Everyone is always talking about SEO and how important it is in successfully marketing your business online. But there’s a lesser-talked about concept known as negative SEO, which can actually harm your business’ online presence. Negative SEO isn’t something new – in fact, these shady tactics have been around for quite some time, and it’s something that you should be aware of so that you can protect your business from becoming a victim of these attacks. Definition Generally speaking, negative SEO occurs when a website owner purchases links and then points them at a website of one of their competitors […]

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