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  • Email Marketing That Your Customers Won’t Dispise

    Email marketing has become one of the cornerstones of effective internet marketing. It also has an inherit problem: many subscribers get extremely annoyed by the emails they receive from businesses. Instead of purchasing, they disengage and unsubscribe. Needless to say, this is the worst possible outcome for businesses hoping to use their lists to build their customer base. However, with a little bit of careful planning, there is a real solution. it’s possible to take your email marketing from painful to powerful, boosting subscriber engagement and turning your subscribers into sales. That’s why we’re doing this after all isn’t it? […]

  • How Do You Know that Your Email Marketing is Working?

    With so many different internet marketing solutions combined for your overall marketing strategy, it can be challenging to tease out how each part is working on its own, and how the collaboration of methods can ultimately lead to success. Understanding how each component of your marketing plan is contributing can help you make the necessary changes and adjustments to your strategy, so that you can truly make the most out of each internet marketing solution. When you are working with an SEO company, you can often get a “bundle” of services, and, although this is a very popular and practical […]

  • Use Your SEO Techniques to Develop a Two-Phase Sales Process

    With one of the goals of internet marketing being selling your products and services online, you have to have at least a basic understanding of the sales process and how it works for most businesses. SEO companies will tell most clients that they must be methodical about setting up the sales process, if they want to get the high conversion numbers. The first part of the sales process involves generating leads and finding people who want to know more about your products and services. When your search engine optimization techniques are solid, you are going to be able to have […]

  • Email Marketing vs. Direct Mail Marketing

    Although direct mail is still alive and well as a marketing strategy, many internet marketers are relying heavily on email marketing to connect with their leads and prospects. Email marketing does need to be done a little differently than direct mail marketing, and here are some of the main differences, and reasons why they should be considered: 1. Direct mailings are often strong sales pitches: Take a look at some of the direct mailings that you personally receive on a regular basis. Most of them take the “hard sell” approach, with a strong call to action. You may decide to […]

  • Tips for Tailoring an Email Marketing Campaign

    Email marketing is a great way for businesses to keep in touch with their customers and any potential leads, but it takes more than just gathering a bunch of email addresses and sending out tons of emails. There are techniques that are known to be more helpful, and ones that can increase the power and effectiveness of your efforts. Here are four ways to increase the effectiveness of your email marketing campaign: 1. Do split testing: Send out different emails to random groups in your email lists, and follow the statistics. It can also be very interesting and give you […]

  • Email Marketing Tactics That Work

    Some webmasters have started to decrease their email marketing campaigns, in favor of other marketing plans that they assume may be more effective. In all actuality, email marketing is still a very viable way to engage with your customers, generate leads, build brand recognition and awareness and make great profits with your online business. Email marketing is no longer simply a way to get started, it is a way to perpetuate your business and continue to grow. There are some things that have evolved, because when small business owners first started to use email marketing, it was used in a […]

  • 5 Online Marketing Strategies You Should Be Using

    If you’re relatively new to the world of internet marketing, you may find yourself overwhelmed with options and strategies. It’s true – there are countless ways to market your business online, with new ones emerging all the time. So, how can you weed through the masses and narrow down your choices to include the web marketing solutions that will get the best results? Here are a few tried and true strategies to get you started. Search Engine Optimization (SEO) – The way you design and maintain your website can have a direct impact on where it will show up in […]

  • Why is Email Marketing Important?

    Ask any experienced online marketing company and they’ll tell you that there are plenty of different ways to market a business on the web. Obviously, SEO is a major component, as is various link building activities, but perhaps one of the most important strategies that is often overlooked by businesses is email marketing. Why is email marketing such a powerful and effective online marketing tool? Here are just a few reasons, and how each can benefit your business. It’s Cost Effective. What business isn’t looking for ways to cut costs? Email marketing is an inexpensive way to quickly reach your […]

  • 6 Tips for Mastering the Art of Email Marketing

    Email marketing is an incredibly powerful tool to have in your arsenal of marketing methods, and should be an integral part of any business’s overall marketing strategy. Yet, so few companies actually manage to do what it takes to master this technique, and as a result, they are falling short and missing out on potential increased revenue. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaigns. Here are 6 tips to get you started. Be Consistent – If you want to […]

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