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  • Email Marketing That Your Customers Won’t Dispise

    Email marketing has become one of the cornerstones of effective internet marketing. It also has an inherit problem: many subscribers get extremely annoyed by the emails they receive from businesses. Instead of purchasing, they disengage and unsubscribe. Needless to say, this is the worst possible outcome for businesses hoping to use their lists to build their customer base. However, with a little bit of careful planning, there is a real solution. it’s possible to take your email marketing from painful to powerful, boosting subscriber engagement and turning your subscribers into sales. That’s why we’re doing this after all isn’t it? […]

  • How Do You Know that Your Email Marketing is Working?

    With so many different internet marketing solutions combined for your overall marketing strategy, it can be challenging to tease out how each part is working on its own, and how the collaboration of methods can ultimately lead to success. Understanding how each component of your marketing plan is contributing can help you make the necessary changes and adjustments to your strategy, so that you can truly make the most out of each internet marketing solution. When you are working with an SEO company, you can often get a “bundle” of services, and, although this is a very popular and practical […]

  • Email Marketing vs. Direct Mail Marketing

    Although direct mail is still alive and well as a marketing strategy, many internet marketers are relying heavily on email marketing to connect with their leads and prospects. Email marketing does need to be done a little differently than direct mail marketing, and here are some of the main differences, and reasons why they should be considered: 1. Direct mailings are often strong sales pitches: Take a look at some of the direct mailings that you personally receive on a regular basis. Most of them take the “hard sell” approach, with a strong call to action. You may decide to […]

  • Why is Email Marketing Important?

    Ask any experienced online marketing company and they’ll tell you that there are plenty of different ways to market a business on the web. Obviously, SEO is a major component, as is various link building activities, but perhaps one of the most important strategies that is often overlooked by businesses is email marketing. Why is email marketing such a powerful and effective online marketing tool? Here are just a few reasons, and how each can benefit your business. It’s Cost Effective. What business isn’t looking for ways to cut costs? Email marketing is an inexpensive way to quickly reach your […]

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