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  • Email Marketing That Your Customers Won’t Dispise

    Email marketing has become one of the cornerstones of effective internet marketing. It also has an inherit problem: many subscribers get extremely annoyed by the emails they receive from businesses. Instead of purchasing, they disengage and unsubscribe. Needless to say, this is the worst possible outcome for businesses hoping to use their lists to build their customer base. However, with a little bit of careful planning, there is a real solution. it’s possible to take your email marketing from painful to powerful, boosting subscriber engagement and turning your subscribers into sales. That’s why we’re doing this after all isn’t it? […]

  • The new, REAL, SEO

    The gold rush that was once SEO is definitely changing these days. Every entrepreneur with an online business understands the significance of search engine optimization. SEO is what makes your business stand out from other businesses online. That being said, SEO is a constantly changing field, with major updates being released every now and then by Google. First, there was Panda which targeted websites with duplicate, thin, or stolen content and then there was Penguin which targeted websites with unnatural links, spun content and stuffed keywords. A few days ago, Google released its Penguin 2.0 algorithm that goes deeper than […]

  • Spying on the Competition to Get SEO Info

    With all this advice about what kind of search engine optimization techniques you should or should not be using, you may start to wonder exactly what it is that others are doing to get their good search engine placement. Although working with a digital marketing agency can help you get a better placement in the SERPs, you can do some of the research and leg work yourself if you want to try and figure out what the competition is up to. There are several tools that are available that help you get some valuable information about what others are up […]

  • 3 Tips for Keeping Your Great Search Engine Placement

    You’ve worked hard at your search engine optimization and carefully designed your social media campaign, developed outstanding and interesting content, built up your quality links and finally obtained a great ranking in the SERPs. Unfortunately, this is not the end of the line, you still have to work to protect that terrific placement. Like any goal in life, once you get there you still have to do the work to stay there. In some cases, maintaining is more difficult than getting there in the first place. If you have been working with an online marketing company, they may be able […]

  • Does Google+ Help With SEO?

    Google+ entered the scene within the last two years, and has raised the interest of many search engine optimization specialists as the positive effects are starting to be realized. Originally designed and intended as a type of social network, Google+ now uses the connections between people and businesses to help make suggestions during searches. While it can still be used as a basic social media site, and provides chat, messaging and other immediate social functions, the overall reach for businesses seeking better rankings can be far greater. The initial response to Google+ was a bit lukewarm, and most critics maintained […]

  • Having Conversion Problems? Get Help!

    Even after you have followed all of the best guidelines for search engine optimization, you may find that you are getting great traffic but still just so-so conversion results. This is a frustrating problem that plagues many webmasters. Converting your visitors into paying customers is the ultimate goal, and getting the traffic numbers and high search engine ranking is only part of the process. There are few possible problems related to low conversion rates, see if your site fits any of these patterns and find out what to do. 1. No traffic? As mentioned, you need to have good traffic […]

  • Big Tips for Small Business Link Building

    Link building for small businesses is not as simple as it might be for the bigger players. So many of the tips that you read may seem to apply to those companies who already have a well established web presence and high visibility or page ranking in the SERPs. It can be frustrating to chip away at getting links, and only get a couple here and there. With the old fashioned methods of link building (link exchanges, link farms) becoming unfavorable and hazardous to your site’s health, but online marketing companies are still recommending that you build links, how you […]

  • 5 Ways to Manage Your Online Reputation Through SEO

    All publicity is not created equal! Despite your best efforts to please each and every one of your customers, there may come a time when someone is disappointed or disgruntled or irritated, or worse, with your company. Try to relax, this is not the end of your business as you know it—as long as you handle it properly. There are ways that you can manage your online reputation with internet marketing solutions and repair your status as a trusted company. How you handle negative press can affect how much it can harm—or help—your company. Here are 5 ways to manage […]

  • Advanced Help for Your SEO Mistakes

    Many of the mistakes that you are familiar with when it comes to search engine optimization are things you have heard about again and again, and you are certainly not guilty of these crimes, at least not anymore. But there may still be some things that you are doing, possibly inadvertently, that could be interfering with a great search engine placement. Here are a few things that an online marketing company would be looking for, and hopefully helping you to change, so that your site can truly flourish on the first page of the search engine results pages (SERPs). 1. […]

  • SEO is Not Dead… 5 Reasons Why

    With so much buzz being generated by the social media world, some so-called prophets are predicting the death of search engine optimization as we know it. Let’s all take a deep breath and avoid jumping to impulsive conclusions. Although there is now more that you need to do to ensure the success of your website, rest assured that SEO is still alive and well, and you still need to do things to help your site have a strong ranking in the search engines. Or, there are things that you need your online marketing company to do for you. Here are […]

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