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  • 3 Ways to Use Images for Brand Development in Social Media

    It is not enough to create regular posts, tweets and status updates, if you want to promote your business or your goods and services through the social media networks. More and more people are relying on the images that are presented, as they scroll through their ever-growing news feeds to find what grabs their attention. Images are well known to be an effective way to grab the attention of a visitor, so using them as a part of your tweets and status updates can help to draw people to your posts as they scroll through the many text-only posts around […]

  • Keep Your Customers Happy and Boost Your Brand

    Customers can often stay loyal to a certain company or a certain brand indefinitely, unless either something specific happens that causes them to want to change, or another company comes around and happens to charm the customer at a time when they may be feeling a bit ignored by their favorite company. Like any relationship, the ones that you form with your customers are going to be critical for your brand development and brand management. Continuing to be recognized as a top notch company is critical. When your customers start to lose touch with you, the door opens for someone […]

  • Using Instagram for Brand Development

    Instagram is quickly becoming a major powerhouse in the social media world, and many internet marketers are looking for ways to incorporate this tool into their brand development strategy. The exposure that can be gained on this network can make a significant impact on your traffic and conversions, if you can figure out how to use it to your advantage. Here are five tips for using Instagram for your brand development efforts, and for getting ahead of your competitors who have not yet realized the impact that this tool can have on their online marketing plans: 1. Use photos, not […]

  • 4 Brand Development Tips

    Whether you are starting up a new company or adding products and services to an existing line, your branding strategy is critical to your success. Having a solid business plan, that incorporates brand development strategies, with methodical and clear steps, is what works. In order for your brand to stand the test of time, it has to be developed properly. Here are four steps that you need to take if you want your brand to endure and become recognizable and respected: 1. Branding is more than a name or logo: Brand development involves more than coming up with a catchy […]

  • Brand Development: Assessing Strengths and Weaknesses

    As you work on brand development for your company, there are several important things to consider. Knowing, objectively, about your brand’s strengths, weaknesses, opportunities and threats is critical if you want to be able to push your brand to the next level. There are many marketing firms that can help you with this aspect of your business plan, and offer insights about how to avoid any potential pitfalls while maximizing your strengths. Taking an inventory of the following factors will help you identify what is already successful and what possible problems exist will help you make your brand stronger: 1. […]

  • Brand Development Requires Knowledge of Your Audience

    Brand development can be a complicated process, and one that often requires some professional assistance. Trial and error is not a good strategy when it comes to developing all of the different aspects that are needed in order for your company to have a good brand. Some webmasters are under the mistaken impression that branding involves development of a cool logo and having that logo placed on all company materials and web pages. This is not the case. If you work with a company that specializes in the full marketing experience, like Gadzoog, you will have better success at developing […]

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