WordPress is becoming an increasingly popular platform for managing both blogs and websites. It’s particularly attractive for small businesses and people who aren’t super web savvy because it’s user friendly, cost effective and feature rich. Yet just having a WordPress site isn’t going to get your business noticed on the web. You still have to make sure that your site is properly optimized if it is to rank well on the search engines. Here are a few SEO tips to help maximize the effectiveness of your WordPress site.
Use a WordPress SEO Plugin – You can find these by clicking “add new” in your plugin manager, and then doing a search for “SEO”. These simple tools provide better optimization of every single page and article you produce. Be sure to fill in as many fields as possible (i.e. titles, keywords, descriptions, etc.) to truly get the most out of your content.
Customize Slugs – The “slug” is what determines the website address of your post or article. For instance, if we entered “seo-tips-for-wordpress” as our slug, the web address for this article would become “http://www.gadzoog.com/seo-tips-for-wordpress”. This will show the search engines that there is consistency among your URL keywords and your title and meta descriptions, which can improve your ranking.
Validate Your HTML/XHTML – Making sure that all of your HTML/XHTML is accurate throughout your site is critical. Not only does this create consistency across multiple internet browsers, but it’s also a clear sign of professionalism. You can validate your code quickly and easily by visiting W3C Validator, entering your website URL and following the steps provided to correct any possible errors.
Interlink Keywords – Using internal links throughout your articles to other related content can be a powerful SEO strategy because it lets the search engines know what your content is about. It can also create increased page views as your readers click through to other pages on your site. WordPress has several plugins that allow you to do this automatically with certain keywords that you define.
Include Links to Related Posts – The “WordPress Related Posts Plugin” uses tags to locate other related content on your site and then lists them at the end of your current article. Not only does this give your site a boost in the search engines, but it also provides your readers with instant access to more of your articles on similar topics, keeping them engaged.
Enable Trackbacks – Trackbacks allow people to link back to your articles. By enabling this feature, you’ll encourage people to link to your content, which in turn can help build your site’s authority with the search engines. Remember, every incoming link to your site can help with SEO.
WordPress is a wonderful tool for individuals and small businesses because it allows you to create a solid web presence without having to be skilled web developer. These tips will help you take your WordPress site to the next level so that it is fully optimized for search engines to help improve your chances of being found on the web.