Natural ranking refers to the process of using search engine optimization techniques to get noticed by the search engines. This differs from paid search methods because you are not simply buying ads, you are using certain techniques that are known to get you ahead in certain niches. SEO is well known to be one of the most effective ways that any webmaster can increase the visibility of their site and get more traffic flowing in.
The importance of great SEO techniques cannot be denied. Surveys indicate that fewer than 25% of users will scroll past the first page of the Google results, making a first page presence a real priority for those responsible for website promotion. Although most people will scroll through the first page, an astounding 20% will click through to the first ranked site. This means that competition is fierce in the SEO world, and you need to work with a professional SEO company in most cases if you want to stand a chance at appearing at the top.
Here are three reasons to work with a professional SEO firm to get closer to that first place spot in the SERPs:
1. People gravitate toward the natural search results: While pay per click ads are known to be an effective way to generate traffic, most people are naturally drawn to the organic search results and will click on one of the first few listings there. Don’t make this steer you away from PPC advertising, just remember that the primary focus should be on your SEO techniques.
2. SEO is more than just search engine ranking: Great SEO involves so much more than just getting a great search engine placement. It also means that traffic grows, leads are generated, and conversions increase. There are a variety of methods that can help to accomplish these goals, and a solid search engine optimization plan executed by a professional SEO company is going to help immensely. When users do arrive at your site, they must be instantly pleased and want to stick around—when this starts to happen, you will know you are on the right track.
3. Inside tricks and tips: A professional SEO firm can help your company occupy multiple spots on the first page of Google, through using a combination of effective SEO techniques. Strategies such as using multiple domain names, tagging images and videos, optimizing local search profiles, optimizing social media profiles, and developing an integrated PPC campaign will all help.
The days of simple search engine optimization have long ended. Today’s SEO techniques need to be on the cutting edge of the industry, or else it is highly unlikely that a site is going to rank well in the natural search results. Since this is the primary focus for most users, you need to make sure that your site appears as high as possible in the SERPs, for as many search queries as possible. Visibility and traffic are a result of great SEO, and investing in this process makes perfect sense.