Are you one of the many internet marketers that are worried about the rumors of a new Google update that can leave your website penalized, and reeling from the results? If so, then you need to behave very carefully, and in a manner that helps you to avoid any penalties and be suffering like the many sites hit by the Penguin and Panda updates of recent years. Those sites are still trying to recover and regain the high rankings that they were enjoying prior to the updates.
Falling victim to a Google update has become one of the biggest fears for most internet marketers. Here are three ways that you can strengthen your site and potentially immunize it against the next update, keeping your place in the SERPs secure:
1. Review Your Links: What links do you currently have to and from your site? Is the quality truly up to par? Do you have links with any sites that may be considered to be spammy in any way? Make a request to be removed from any directories that you may not want to be a part of any longer, and use the Google Disavow tool as needed to eliminate those links that may not meet the quality standards that are required. Do this on a regular basis, to ensure that the linking part of your SEO tactics is strong and risk free, should another update show up soon. When reviewing your links, you also need to take a look at your link ratios, and see what kinds of links you have (e.g., site type, image links, text links, domain themes, etc.). A balance of different links is important to have.
2. Review Your Anchor Text Density: Remember, Google is paying close attention to the anchor text that you are using for your links. Using too many of your main “money” keywords in your anchor text is going to be a red flag, and if the anchor text density for these keywords is more than 50%, (in fact most professional SEO companies are recommending that you drop this down as far as about 15%) then your site is definitely at risk for being penalized with the next update, if it hasn’t already. Google sees high anchor text density as a form of “black hat” SEO techniques, and considers it to be some type of manipulation of the results. Avoid this problem at all costs! Use plenty of diversity in your anchor text to be on the safe side.
3. Review Your Analytics: Use the tools that are available, and keep track of the analytics on your site. One of the first signs that you may have been hit by a penalty is a sudden drop in traffic, or a sudden drop in ranking for a term that you have been doing well with. When it comes to penalties, fast action is important for recovery, and the sooner that you suspect or know about a problem, the sooner you can make changes that may help you to get back to where you need to be. Also, an increase in bounce rate could indicate a problem with your site that needs to be quickly reviewed.
The health of your website is important. Just as you would monitor your own health symptoms, make sure that you are taking care of your site by keeping tabs on the SEO techniques and the results that they have. Being proactive is important, and will make a huge difference in your outcomes.