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  • The Basics of Mobile Marketing

    By now you’ve probably heard the term “mobile marketing”, but do you really know what it entails, or more importantly, how you can use it for your business? The Mobile Marketing Association (MMA) defines mobile marketing as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program.” In simpler terms, mobile marketing involves using mobile devices, such as smartphones or tablets, to deliver your marketing messages. Before we delve into more in-depth mobile marketing strategies, let’s first do a broad overview and examine the basics. Mobile Website Most websites are […]

  • 5 Steps to a Highly Effective SEO Strategy

    The purpose behind search engine optimization is to demonstrate to Google that your website is an authority in whatever niche your business happens to be. Actually achieving this goal, however, can be a challenge. SEO isn’t a cut and dry process. There are many different methods and techniques used and with varying results. So how do you choose the right one for your site? Here are 5 steps to developing a highly effective SEO strategy that will get results. Start Strong – Many businessesbegin focusing on getting backlinks right out of the gate, but this is counterproductive. Before you do […]

  • 7 Ways to Get Higher Quality Leads from Your Website

    Every year business owners spend thousands if not tens of thousands of dollars ineffectively trying to market their website. Many either neglect or are unaware of the tools available to them which would allow for enhancing the efficiency of their campaign and cut costs simultaneously. By following the 7 steps in this conversion optimization guide, you stand a significantly better chance at achieving your businesses, financial, and marketing goals. Have a prominent call to action Some of the questions that you need to ask yourself: • Does my website have a clear call to action? • Is my businesses contact […]

  • The 5 Most Profitable Online Marketing Solutions

    Aside from having an aesthetically pleasing website optimized for conversions, the success of any online campaign is derived from utilizing cost-effective marketing solutions. Obviously, certain marketing solutions will work better than others depending on the services or products of your business. However, the key is trying what has worked for others, analyzing the results, and finally making subtle adjustments. I’m going to systematically break down the 5 most reliable and cost-effective forms of marketing that have proven to yield exceptional results for our clients. Search Engine Optimization I mention SEO first considering that on average, it has proven time and […]

  • Selecting The Right Keywords When Doing SEO

    Search Engine Optimization can have an extremely high rate on return, if the proper keyword research is conducted. When it comes to selecting keyword phrases related to your business, you need to know which keywords will yield the highest converting traffic. To determine the profitability of any keyword phrase, we need to calculate a few different factors. Listed below, I will systematically break down those factors and how they play a key role in any successful optimization campaign. • Intent The first thing we need to analyze is the intent of what the search engine user is looking for. The […]

  • The Benefits of SEO For Your Business

    When considering that people are no longer reading the newspaper or searching phonebooks to find the things that they need, you have to then wonder what new medium they’re using. The answer to that question is online search engines like Google, Yahoo, and Bing. What was originally only implemented in public libraries for finding books has now become the dominant form for finding information, services, and products. As a result of this new transfer from the age of tangible to digital information, there is now a world of efficiencies, profits, and other untold benefits. Below I will systematically break down […]

  • The Importance of Blogging For Your Business

    We’ve all heard about “blogs”, but what are the real benefits and why should we dedicate so much time to maintaining one? Well, blogging can actually serve more functions than what appears initially. When considering that most web users are online to search for information (in one form or another), you have to see a blog as not just significant, but as a necessity. Blogging not only serves as a great platform for providing information to your audience, but can produce significant advantages over your competitors. Below, I will systematically break down those advantages and how you can most efficiently […]

  • The Importance of Social Media for Your Business

    Aside from customer referrals and search engine optimization, social media has single handedly become the most cost-effective form of marketing. For the first time in history, businesses now have social platforms designed to inform and engage their perspective audience. There has never before been a time when you could so easily express your company message and industry knowledge to such a large mass of people. When considering the overwhelming reach and user volume of social media, it’s hard to believe that your only cost is time. Below I will systematically break down every potential social solution and how it can […]

  • The Importance of Tracking Online Leads for Your Business

    The most important factor in the optimization of any online marketing campaign is tracking the performance. Business owners waste thousands of dollars each year and countless hours on marketing campaigns that simply don’t yield the desired results. By implementing the strategy of continually tracking the performance and making subtle adjustments, your marketing investments can become extremely profitable. Below I will systematically break down some of the most common and effective lead tracking solutions. Google Analytics This is by far the most important tool that you can use when tracking your campaign performance. Google Analytics tracks everything from a user’s average […]

  • The Power of Google’s Plus 1 for Your Business

    Before we begin, you might want to watch this short video on what Google +1 is exactly. Perhaps one of the most interesting things about Google’s +1 button is that it will actually affect search engine rankings according to Google’s David Byttow. As the web evolves, Google has to use more and more social signals as indicators of which web pages are most relevant to the user. With the amount of link spam increasing by the day and the methods of link spamming becoming increasingly complex, Google and other major search engines are being forced into using external factors to […]

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