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  • Can You Make Your Content Go Viral?

    By now you know the importance of content marketing. You probably try to come up with interesting bits each day or week for your audience, hoping that you are getting it right. Ideally, you have some idea about what they are looking for because you have been closely following the metrics and keeping tabs on the makeup of your audience and their needs and preferences. Some webmasters become frustrated with content marketing, thinking that there must be faster ways to build a following and increase conversion rates. But, if you work with an SEO company, most of the good ones […]

  • 3 Most Common Content Marketing Mistakes

    So, you think that you have your content marketing strategy down pat? You might be right, but you might also be making some very common mistakes, and doing things that are ultimately backfiring. No internet marketer truly has time and effort to waste, so it can help if you pay close attention to the mistakes made by others and learn from them. This can save you valuable time, and help you meet your internet marketing goals sooner. Great content generation leads to more customers and more visibility. To be effective, your content needs to be of a high quality and […]

  • Be Sure to Focus on the User Experience

    Unless your online business continues to evolve and follow along with the many required changes, you will find that your competition passes you by, for several reasons. One of the biggest things that has changed, and mostly for the better, is that you, the internet marketing specialist, will be rewarded for focusing on the user’s experience and making your site one that people can enjoy and benefit from. SEO companies are heavily pushing webmasters toward concentrating more on the user’s experience, because it is factoring more and more into the search engine results. Three things to work on that will […]

  • Keeping Up With Accelerating Online Growth

    As the internet moves forward with astounding speed, gaining users by the millions and billions, everyone is very connected. This allows for a unique opportunity for internet marketers, as they are now looking at essentially what has turned into a global marketplace. If the place exists, you can almost certainly reach it via the internet. What this means for internet marketing is many things. Remembering that every internet marketer has the same opportunities is important—because you need to know how to best capitalize on those opportunities if you want to get ahead (and stay ahead) of the competition. It is […]

  • How Do You Know When You Are on the Right Track?

    Developing and maintaining your website is only a part of what you need to do in order to be successful with internet marketing. Your SEO techniques, your content marketing plan, your social media campaign, your email marketing efforts, and everything else that you do all needs to line up well, and work cohesively, in order for you to be successful. For many webmasters, this is no small task. But, when you break it down into smaller factors, success is definitely attainable. Understanding those smaller factors, and being able to focus on them is what will get you closer to your […]

  • What You Can Do to Help People Find Your Online Business

    Your website is only one way in which people can find your business online. Today’s internet has expanded immensely, far beyond the basic search engines that got things started years ago. You now have additional ways to direct people to your online business, gain visibility and establish your brand. When you are consistent across the various channels that are available, you can get a much wider audience than you previously could, just from exposure in the search engine results. Here are four things to think about as you explore the various ways that people can find your online business: 1. […]

  • Calculating the ROI on Your Content

    The return on investment for any one part of your online marketing plan is difficult to accurately calculate. Each aspect of your business plan will have a different value. One of the highest values might actually be your content, as this is often what drives traffic and sales. The ROI for your content comes in many forms, here are a few of the major things to consider when you are trying to accurately calculate the ROI on your content generation plan: 1. Lead generation: One of the major things that content generation will do for you is to generate leads […]

  • Improving Sales by Improving SEO

    One of the main goals of search engine optimization is to get a great search engine ranking. But, unless you are seeing high conversion rates along with the great search engine ranking, then there are still improvements that need to be made to your SEO techniques. More and more people are shopping online, so the conversions are definitely available. But, you have to remember that shopping online is not a direct equivalent to shopping in a regular store. In a regular store, shoppers can pick up items, hold them, and get a very good idea what they are buying. When […]

  • QR Codes Becoming a More Popular Choice

    By now you probably are quite familiar with QR codes, possibly even using them yourself to get onto mailing list and gain information about products and companies. But, are you using them for your own company? They can be a powerful way to generate leads for your company and help you to expand your product visibility. And, being simple and inexpensive to create, they make a nice addition to your online marketing plan, when used effectively. QR codes, otherwise known as “quick response” codes, are the black and white symbols that look something like a distorted bar code. That symbol […]

  • Top 3 Ideas for PPC Landing Pages

    The best pay per click (PPC) campaigns are detail oriented, and have great landing pages and lead capture forms to go along with them. When visitors arrive, they are virtually left with no alternative than to follow through, since what they are presented with is so great. As you know well, not all PPC campaigns are this successful, and this is because of a variety of reasons. But when you focus on strong lead generation strategies, by using great PPC landing pages, you can increase your conversions significantly, leading to much higher profits. The idea behind a landing page is […]

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