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How To Use Tumblr For SEO And Branding

Gadzoog Group

What’s the first thing that usually comes to mind when you hear the word “Tumblr”? For many people, Tumblr is something like a tall glass that folks often carry around the office. On the contrary, for the smart internet marketer, Tumblr is a gold mine that hasn’t been used to its full potential by most. In a few simple words, Tumblr is a micro-blogging website that contains a plethora of the characteristics of common social networking websites. The Tumblr platform allows users to publish content in a variety of forms such as images, videos and quotes. In addition, the content is easily shareable as post tags and reblog options are available.

Tumblr has over 16 billion page views each year and over 140 million blogs. Every user spends lots of time on the site averaging 90 minutes per user. As it’s very obvious, Tumblr has a significant number of users that with the right idea and the approach can be turned into loyal customers and quality SEO-friendly backlinks. But why is Tumblr so powerful and so successful? Mainly because the platform has been initially made for photographers because of its photo-focused content. To be successful, take an original approach and publish only quality content. In doing this, you’ll be able to drive traffic to your main website and attract potential customers and buyers.

Generally speaking, on many networks, growing the number of fans and followers is a main concern for many marketers. Tumblr is a different story. Tumblr is a network for discovery as users are looking for something to reblog and share with others. Although you should work in order to build a following on Tumblr, always focus on the audience. The way you package your content is simply enough to capture a user’s attention. It’s advised to create an interactive experience combined with proper theming. By creating a visual experience using catchy images and GIFs, you’ll attract more visitors.

Just imagine if every time your post or image gets shared on Facebook, you get a dofollow backlink. Wouldn’t that be so good for SEO? With Tumblr this actually is the case. In addition, Tumblr backlinks are easy to get as users are active and content sometimes go viral on Tumlbr. Of course, be careful about what kind of anchor text you are using in the post-Penguin world as it might affect your SEO.

Tumblr is a great way to promote your brand. If you’re looking to reach a younger demographic, Tumblr is a swiss army knife in your arsenal to promote your brand online. Tumlbr provides an opportunity to establish your web presence. It’s easy to engage with fans and build relationships with potential customers. Nevertheless, Tumlbr is an easy way to get your brand name out there even if you want to target older folks. Just make sure you’re publishing content that’s catchy and useful for your audience.

When promoting your business, it’s important to maintain consistency. What many marketers love about Tumblr is that Tumblr users don’t mind lots of postings. Many brands post as much as 20 times a day. This means that you can post a plethora of content every day as long as it is valuable and entertaining for your audience. Happy backlink building!

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