Social media networking can be a whole lot more productive that it appears. It does not have to be limited to people putting up incriminating pictures or letting you know that they are changing their laundry, then having another cup of coffee. Online marketing agencies are using social media in very powerful ways, to help webmasters with extensive online marketing campaigns, and it is becoming more powerful and effective.
Think of social media as a way of connecting with a much larger network of people than those who are included on your email lists, or those who make it to your site through the search engine listings. When you can connect with your customers through social media (think about how many times you see “Like Us on Facebook” or “Follow Us on Twitter” everywhere you go), you have an opportunity to not only connect and communicate with your “friends” and “followers,” but also with all of their friends and followers. Your reach becomes exponential at this point. Your online marketing service should help you to include buttons on your blog and website, so that customers can “like” or “follow” you when they find information or products they are pleased with.
Here are four tips to remember when using social media for advertising online:
1. Imagine that the whole world will see what you are posting. Make sure that what you post is what you want to expose to the world. Remember the party girl pictures that you see and cringe at, and make sure that you keep things professional.
2. Promote your business in a positive manner. Don’t complain that times are tough, the economy stinks, or mention any customer problems. Instead, comment on relevant current events, mention sales or discounts, discuss new product lines, or ask for feedback about customer service or products.
3. Think of social media as a way to engage and converse with your customers. Are you running a local restaurant? Ask about favorite fall recipes. Do you sell bicycles? Ask about local cycling clubs or the best routes around. People will respond, everyone loves to be asked for their opinion.
4. Use social media as a tool to handle customer feedback, both positive and negative. Obviously, you want to clearly expose any positive feedback that you receive. But, remember that this is also an excellent forum for handling customer problems. As long as the customer is not rude or profane, then social media can help you display your prowess at handling issues, and show how committed you are to the customer having a good experience.
Social media networking can help with brand recognition and exposure, because you can truly reach so many people in such a short amount of time. Online marketing services will help you develop your business pages so that you can truly put your best foot forward and make the most out of your social media campaign. You don’t have to participate every single day, and, in fact, that might be too much. But using this tool to your advantage is wise when it comes to Internet marketing, as you can build up links and exposure for free!