How is it that webmasters continue to generate high quality, interesting content for their readers? Content generation is one of the most time consuming and difficult parts of internet marketing, and many webmasters choose to outsource this task and hire internet writers to take care of this for them. Here are some ways that you can generate content, either for your hired writers to cover, or, if you choose to do this task yourself, these tips can help you to develop a plan that will keep your site filled with high quality content on a regular basis.
When you have consistently fresh content generation, you are showing your visitors that you are paying attention to their needs, and improving their experience as a user, which is important to the search engines, well, at least very important to Google. You will continue to gain new customers if you have something new to offer to them on a regular basis.
Here are four content generation ideas that you can use to improve your website and make it more attractive to new users:
1. Try to debunk a myth: This is a perennial favorite for visitors. Many people will enjoy controversial posts, or ones that challenge common ideas. Take the time to do some research on two sides of an issue, and then present a compelling argument that helps to dispel a myth or common perception. Make it a series, and you will have a real hit on your hands.
2. Offer case studies: Present a story that shows how a current or past customer has used your product as a solution to their problems. Tell the entire story, including how they realized that they had a problem, and how your products or services successfully managed to solve them.
3. Connect your content to current events: When you can tie your post into a current story or event, particularly if that event involves a celebrity of any status whatsoever, you are going to attract attention. While these posts are generally considered to be less “evergreen,” and therefore are expected to lose steam after a short period of time, the burst of traffic that you can generate from this kind of content is well worth your while, as long as you don’t rely on it for your main content generation.
4. Recap a news event: If there is any breaking news related to your niche or industry, then make it a point to rehash it in your content. People love to read varying viewpoints on the same topic, so talk about what is current and happening in your world. This will engage your readers, and also make them want to return.
Content generation is an ongoing event for any internet marketer. Without continuous content being published on your site, you will slowly and steadily lose your ranking in the SERPs and become much more invisible, which is a certain death in the internet marketing industry. Make it a point to come up with new and interesting ways to generate content that your readers will enjoy.