When visitors arrive at your site, you need everything to be in good working order. Pages should load properly and be able to be viewed in all kinds of different browsers and on all kinds of different devices. Making a site that can handle each of these things may seem tricky, but one of the fundamental things to make sure you get right is your hosting account. A bad hosting account can seriously hurt your ranking in the SERPs, whereas good hosting can help with your SEO plan and SEO techniques for several reasons.
Here are three reasons why a good hosting company can help with your SEO:
1. Good hosting companies will provide the right amount of advertising. When you choose to use a free hosting site, you won’t be able to avoid the advertisements, but they should be featured in a reasonable amount. When you work with a good hosting company, the ads will be placed well, and will not overly interfere with the viewing of your site. You may have to add a specific banner to your site, but that may just be the price you pay for the free hosting. Some webmasters are turned off by the number of ads, but having them is not always bad. Ads that are related to your keywords will help your visibility in the SERPs, and make your SEO more effective. If you do not like having the ads, you can find a hosting company that charges for hosting, rather than hosts for free.
2. Good hosting companies will have little down time. When it comes to your website, every minute that you are “down” is a minute that you could be losing business. When searching for a good hosting company for your website, make sure that you are working with one that has enough redundancy, meaning coverage in the event that servers go down, so that your site is never out of commission. Check with your internet marketing agency about which hosting companies can offer the most security for this issue, because reliability is critical. If your visitors arrive to find your site down, this will hurt your SEO plan.
3. Good hosting companies do not put limits on file size. When there is a limit in the file size that the hosting company can handle, then you are limiting what you can do on your site. Unless you are especially savvy with programming, you want to ensure that you have no file limitations (for size, or type either).
The right start is important for your website. Working with a great internet marketing company can help you get the right start, especially when it comes to developing your SEO techniques, and ensuring that you are only using ones that are known to be especially effective for best results. Certainly understanding what a good hosting company can do for you can help you with increasing your visibility in the SERPs and limiting the time that your site may not be working properly.