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  • How to Add a Human Voice to Your Online Presence

    The internet can be a highly impersonal place, at least it was until the not-so-distant past. Social media has entered the world, and exploded-mainly because it provides exactly what was missing from the internet and the communication available, it provides a human touch. Online marketing companies realize this, and will encourage most internet marketers to include a strong social media presence, if they want to be effective and successful. When you write your blog posts, it is important that you find a way to “speak” to your audience. People who spend large amounts of time online often feel a disconnect […]

  • 4 Tips for Optimizing Your Social Media

    Because social media is rapidly growing in power, it makes sense to start optimizing your posts and your presence on these networks accordingly. The most cutting edge online marketing agencies are helping their clients make sure that their social media gets the word out about their companies as effectively as possible. Many internet users are getting their information primarily from the social media networks, and using the traditional search engines less and less. Finding local restaurants, a dentist or a collision shop can all be done using social media. Getting your company to be noticed in these results is important. […]

  • 5 Online Marketing Strategies You Should Be Using

    If you’re relatively new to the world of internet marketing, you may find yourself overwhelmed with options and strategies. It’s true – there are countless ways to market your business online, with new ones emerging all the time. So, how can you weed through the masses and narrow down your choices to include the web marketing solutions that will get the best results? Here are a few tried and true strategies to get you started. Search Engine Optimization (SEO) – The way you design and maintain your website can have a direct impact on where it will show up in […]

  • How to Advertise Online With Social Media

    Social media networking can be a whole lot more productive that it appears. It does not have to be limited to people putting up incriminating pictures or letting you know that they are changing their laundry, then having another cup of coffee. Online marketing agencies are using social media in very powerful ways, to help webmasters with extensive online marketing campaigns, and it is becoming more powerful and effective. Think of social media as a way of connecting with a much larger network of people than those who are included on your email lists, or those who make it to […]

  • SEO and Social Media – A Winning Combination

    It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand. That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals. Social Media is Being Ranked – Many people overlook the fact that social media profiles are ranked on search engines, just as with […]

  • Using Social Media to Your Advantage

    Thanks to social media, Internet marketing is changing, yet again. Online business owners are being driven toward having more consistent and regular interaction with customers though a number of social medial platforms, including Facebook, Twitter, YouTube and others.  If you are trying to succeed with online commerce, then you are, hopefully, using this marketing strategy to your advantage.  You don’t have to approve of using these networks for your own social gain, but you should be embracing the use of it and recognizing the potential for gaining visibility and brand recognition for your online business, if you want to survive.  […]

  • The Importance of Social Media for Your Business

    Aside from customer referrals and search engine optimization, social media has single handedly become the most cost-effective form of marketing. For the first time in history, businesses now have social platforms designed to inform and engage their perspective audience. There has never before been a time when you could so easily express your company message and industry knowledge to such a large mass of people. When considering the overwhelming reach and user volume of social media, it’s hard to believe that your only cost is time. Below I will systematically break down every potential social solution and how it can […]

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