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  • Facebook Hashtags For Marketing – Who Cares?

    Facebook announced the introduction of hashtags to their platform. Starting today, hashtags will be clickable and will allow users to view public posts containing the hashtag, and will also allow for Instagram linking. This is actually great news from an social media marketing perspective. ­­Here’s who actually cares about this integration: 1)   Facebook Users Research has already determined that users are starting to utilize Facebook less often then they once did. Users are now migrating to other platforms such as Twitter, Instagram, Tumblr, Pinterest, etc. All of these platforms utilize hashtag search capabilities. Now that Facebook has integrated this capability, […]

  • How Social Proof Helps Your Internet Marketing

    When it comes to establishing trust with your potential customers, the social media world is becoming increasingly important. Over the next year or two, you will find that having the social power on the side of your business will help you to increase conversions. About ¾ of the buying public reports that they rely on reviews to determine how well a purchase is going to meet their needs. About 2/3 of the buying public has indicated in surveys that they are far more inclined to purchase from a site. Here are three things to consider when it comes to social […]

  • What Facebook Search Brings to the Table

    The new Facebook search tool has finally arrived on the scene. With this long awaited new tool comes some great perks, some interesting twists, and some new questions, as well. What was expected was a search engine that could compete with Google and take a slice of that search action, but what showed up on the scene was something entirely different. Here are a few of the major differences between the regular search engines and the new way of doing things as presented by Facebook: 1. Connections on Facebook search are through likes, not links: Instead of the number of links […]

  • New Ideas From Facebook Graph Search

    Facebook is now offering, on a limited basis, Facebook Graph Search, a new search tool that allows users to get search results based on the popularity of certain Pages among their friends, as well as the relevance to their search query. People who come up in the results are listed in a separate area than Businesses or Pages, allowing potential customers to instantly see how relevant a business may be to their search. There are several things that online marketing companies are recommending for internet marketers relative to their search engine optimization and how it relates to Facebook Graph Search. […]

  • Do You Have a Semantic Web Strategy?

    If you are still holding onto the old fashioned link building practices of the “old time” or pre-Penguin search engine optimization days, then you may be noticing that the effects of your SEO plan may be dwindling a bit. Unless you have fully embraced some of the newer trends, like social signals and semantic search strategies, then you will just keep on sinking into the past. Your site will turn into the guy with the gray mullet that everyone pities because he is stuck in another generation. Semantic search strategies are what Google is using to help make search results […]

  • Track the Social Media ROI for Your Business

    If you are running a small to medium sized business (SMB), then you are probably getting increasingly involved in the social media networks as part of your online marketing plan. The amount of exposure that you can gain using this method of advertising online is tremendous, and takes little effort when done well. When added to your regular SEO plan, you can really get a boost on your conversion rates. The trick is to get an accurate read on the return on investment (ROI) for the social media methods, meaning you need to have an understanding how much profit are […]

  • How Social Media is Tied to SEO

    Social media and search engine optimization are becoming more and more connected. Online marketing firms are developing packages that help internet marketing specialists get their small businesses up and running, at least for the online portion of the business. Search engines are beginning to consider social media relevance in the algorithms, making it a good time to get more involved. Involvement with social media can help a website become more quickly established as an authority site. This occurs because of the increased traffic, the increased number of inbound links and the increased content that can come from the use of […]

  • Tips for SEO in the New Year

    With 2012 ending in only a few more days, there are many people who are considering their own personal New Year’s resolutions. You might need to be thinking about your resolutions for your internet marketing business, too, because there are definitely some changes that are going to be necessary if you want to keep your good search engine ranking, or better yet, improve your ranking in the SERPs. Here are 5 things that you should be thinking about, areas that you could probably improve if your site needs some attention: 1. Stronger social media presence: As the internet continues to […]

  • How Social Do You Have to Be for Search Marketing Success?

    Maybe you have always been a bit of a wallflower, and this may actually be one reason why internet marketing has always been alluring to you. You can be very successful, yet still keep a comfortable distance from socializing with people and a certain degree of anonymity. Doing business online can make this much easier. But, there is now a new problem when it comes to avoiding the social contact required for business success. You can’t avoid it any longer. In order to be successful with search engine marketing, you have to now develop your social presence with your network, […]

  • Which Social Signals Improve Rankings?

    With online marketing agencies making such a huge push for increasing the social presence of your website, it is important to remember what you should be looking for when you are trying to figure out just how great an impact your social media campaign has on your search engine ranking. With the overall goal of your internet marketing campaign being increasing traffic (and thereby increasing profits), you want to make sure that you are getting the most out of each part of your campaign, including social.  Here’s what to think about when trying to determine the effect of your social […]


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