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  • The 5 W’s of SEO

    By now we all know how important SEO is at establishing and maximizing a business’s presence online. But to truly get the most out of this powerful tool, it’s important to understand not just what SEO is in general, but the behind the scenes of what actually makes up this marketing technique. That is, the 5 w’s of SEO – the who, what, when, where and why. By understanding these components and the role each one plays in your overall SEO strategy, you can harness this marketing tool much more effectively and achieve better results. Who – Who is your […]

  • 5 Fresh Link Building Ideas

    Link building as a practice is certainly not a new concept. In fact, it’s something that has been, and continues to be, a critical component of successful SEO campaigns. The problem that often arises is that marketers can get stuck in a rut of repeating the same techniques over and over, even though some of those techniques have become stale and are no longer producing good results. To realize continued success from link building, new methods should be adopted from time to time. That being said, here are 5 fresh link building ideas that should help you breathe new life […]

  • Tips on Leveraging Twitter for SEO

    Twitter can provide more than just leads and increased brand visibility – it can also improve your ranking on the SERPs. In fact, many web marketers have begun to include Twitter in their overall SEO strategy and are seeing great results. If you haven’t yet jumped on the Twitter bandwagon, or aren’t really utilizing this tool to its maximum benefit, here are a few helpful tips to get you started. What’s in a Name? Well, simply put: everything. The username or handle that you choose on Twitter will become part of your customized URL (i.e. twitter.com/yoursite), so be mindful of […]

  • 5 Deep Linking Strategies You Should be Utilizing

    Anyone who has spent even a short amount of time working with SEO likely understands the importance of deep linking. For those who may not know, deep linking is a strategy that involves linking to internal pages on your website, rather than just your homepage. Not only does this benefit you, since deep linking reduces bounce rate and improves the overall authority and relevancy of your site, but it also creates a better user experience for your visitors because they are consistently brought to content that they can use. That being said, here are 5 deep linking strategies that you […]

  • What are Linkable Assets and How Can They Benefit Your Site?

    One of the first things we’re told in terms of attracting traffic to a website is to create high quality content. Of course, the reason for this is to help you build a foundation that positions you (and your website or blog) as an authority, which in turn will help you develop a loyal following. Beyond this, however, is a technique that will use this content to not only get people to keep coming back to your site, but also entice them to link back to it as well. It involves identifying and creating what’s known as linkable assets, and […]

  • 5 Steps to a Highly Effective SEO Strategy

    The purpose behind search engine optimization is to demonstrate to Google that your website is an authority in whatever niche your business happens to be. Actually achieving this goal, however, can be a challenge. SEO isn’t a cut and dry process. There are many different methods and techniques used and with varying results. So how do you choose the right one for your site? Here are 5 steps to developing a highly effective SEO strategy that will get results. Start Strong – Many businessesbegin focusing on getting backlinks right out of the gate, but this is counterproductive. Before you do […]

  • Selecting The Right Keywords When Doing SEO

    Search Engine Optimization can have an extremely high rate on return, if the proper keyword research is conducted. When it comes to selecting keyword phrases related to your business, you need to know which keywords will yield the highest converting traffic. To determine the profitability of any keyword phrase, we need to calculate a few different factors. Listed below, I will systematically break down those factors and how they play a key role in any successful optimization campaign. • Intent The first thing we need to analyze is the intent of what the search engine user is looking for. The […]

  • The Benefits of SEO For Your Business

    When considering that people are no longer reading the newspaper or searching phonebooks to find the things that they need, you have to then wonder what new medium they’re using. The answer to that question is online search engines like Google, Yahoo, and Bing. What was originally only implemented in public libraries for finding books has now become the dominant form for finding information, services, and products. As a result of this new transfer from the age of tangible to digital information, there is now a world of efficiencies, profits, and other untold benefits. Below I will systematically break down […]

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