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  • How To Use Tumblr For SEO And Branding

    What’s the first thing that usually comes to mind when you hear the word “Tumblr”? For many people, Tumblr is something like a tall glass that folks often carry around the office. On the contrary, for the smart internet marketer, Tumblr is a gold mine that hasn’t been used to its full potential by most. In a few simple words, Tumblr is a micro-blogging website that contains a plethora of the characteristics of common social networking websites. The Tumblr platform allows users to publish content in a variety of forms such as images, videos and quotes. In addition, the content […]

  • Google Announces New Initiative to Encrypt All Searches

    Recent events in the “Googlesphere” have made life a little more difficult for SEO adherents and inbound marketing enthusiasts everywhere. After wading through the wreckage and collateral damage caused by the infamous Panda and Penguin updates, online marketers of every stripe now have to contend with a recent announcement by Google that promises a sweeping change in the area of encrypted searches. Google has been encrypting the search queries of logged-in users for a couple of years now, but in a move that almost seems like adding insult to injury, the search giant has announced that they will soon begin […]

  • Fake Reviews & Your Real Opportunities

    On September 23rd, New York attorney general Eric Schneiderman hit 19 companies with over $350,000 in fines for posting fake reviews on sites such as Yelp, Google Local, and CitySearch. They Attorney General’s office called 19 of the top SEO companies in New York and said they were a yogurt shop that needs to combat negative online reviews. The SEO firms obliged and offered to write fake reviews and post them online. This act on its own says quite a lot. The fact that these 19 companies were ready to offer fake reviews would lead one to believe that they […]

  • 4 Tips for SEO-Friendly Web Design

    It’s a shame when a great looking website turns out to have less than stellar SEO. Despite the extra efforts in design, without great SEO techniques, that site may never get the exposure in the SERPs that is required for drawing enough traffic to make a profit. The key is to blend a great website design with the best SEO techniques. Digital marketing firms often offer packages that include both web design and search engine optimization, helping you to maximize your efforts. Here are four tips for making sure that your website design is SEO-friendly and going to not only […]

  • Improving Website Conversions: Part 2

    In the last post, we discussed several ways in which you can improve your conversions, by making some small changes to your online marketing plan. Developing solid goals for conversion optimization can help when it comes to increasing your profits. As you are probably aware, most experts agree that even the top internet marketing sites are usually experiencing about a 3-5% conversion rate, at best, with most sites able to expect about a 1% conversion. Unless you have thousands of visitors, you are going to have to have a great deal of patience when it comes to reaching your goals. […]

  • Improving Website Conversions: Part I

    Improving conversions is a priority for anyone involved in internet marketing. Getting the most income that you can out of your website is a main goal. Most digital marketing firms offer packages that include ways to increase conversions, or boost conversion optimization. The ideas behind conversion optimization include not only fine tuning your SEO plan, but also adding in some powerful components including social proof, landing page optimization and more, to get the most out of every visitor to your site. Here are a few ways to get you started with conversion optimization: 1. Campaign for the social endorsement. When […]

  • Know Your Visitor Types to Maximize Conversions

    Increasing conversions is very important to the average internet marketer. Without conversions, your profits will be minimal, perhaps mainly coming from advertising revenue or other sources. Conversions are one of the most important things that you need to focus on. Many online marketing agencies will explain to their clients that they should be expecting a less than 1% conversion rate, but if you truly understand your customers and how you can serve them better, you may be able to increase this statistic. Remember, a 1% conversion rate represents one sale for every 100 visitors. You have to get a considerable […]

  • Developing a Controversial Blog Post for More Traffic

    Let’s face it, blogging can get tedious at times. Day after day you come up with content that is intended to captivate your readers. Ideally, you succeed in doing this most of the time, but, admit it, sometimes it can be fun to stir the pot a little just to get some attention. Writing some controversial blog posts now and then can help you accomplish this. It can also be built right into your regular search engine optimization plan, because you should always be using your keywords and considering your links and text, as well. Controversial blog posts need not […]

  • Great Ideas for Content Marketing

    Content marketing is one of the biggest drives in today’s internet marketing world, and figuring out how to get the best content out there for your small business is a big part of the content marketing problem. There are definitely some types of content that are going to do better than others, so focusing on the format that you are using can help you get more exposure. You don’t simply have to keep on writing article after article, or blog post after blog post. Here are some great ideas for getting some content out there, in different forms that you […]

  • What Helps Content Go Viral?

    Creating content that goes viral can lead to nearly overnight success for an internet marketer. It is difficult to tell ahead of time what content will go viral, it is actually pretty impossible to predict. But, when you look back at what content actually does go viral, you can start to make some associations and find some patterns that are consistent across different content pieces. Here are three things that online marketing agencies are finding that are consistent across most content that goes viral. Take these factors into consideration when developing your content, and, hopefully, some of your next pieces […]

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