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  • Video Marketing – Creating Content that People Will Want to Watch

    It’s been mentioned time and time again that in order to truly get the most out of your online marketing activities, you have to make them as robust and diverse as possible. This means utilizing every angle, staying on top of the latest trends and leveraging dynamic content. One of the most powerful forms of dynamic content is video. (Ever hear of a little website called YouTube?) Video has become an important component of online marketing for businesses. But to really get the most out of this tool, you must create content that people actually want to watch. Here are […]

  • 5 Tips for Getting Your Content to go Viral

    By now you’ve probably heard the term “go viral”, specifically in terms of online content. Basically, it’s what happens when people share online content with their networks, who subsequently share it with their networks, and so on. We’ve all seen those funny YouTube videos that everyone seems to be sharing on Facebook, or the links to funny or helpful articles floating around on Twitter. When content goes viral like this, it effectively allows the originator to reach dozens, hundreds, thousands or even millions of people in a short amount of time and with little effort. Essentially, it’s the golden chalice […]

  • The Basics of Mobile Marketing

    By now you’ve probably heard the term “mobile marketing”, but do you really know what it entails, or more importantly, how you can use it for your business? The Mobile Marketing Association (MMA) defines mobile marketing as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program.” In simpler terms, mobile marketing involves using mobile devices, such as smartphones or tablets, to deliver your marketing messages. Before we delve into more in-depth mobile marketing strategies, let’s first do a broad overview and examine the basics. Mobile Website Most websites are […]

  • 7 Ways to Get Higher Quality Leads from Your Website

    Every year business owners spend thousands if not tens of thousands of dollars ineffectively trying to market their website. Many either neglect or are unaware of the tools available to them which would allow for enhancing the efficiency of their campaign and cut costs simultaneously. By following the 7 steps in this conversion optimization guide, you stand a significantly better chance at achieving your businesses, financial, and marketing goals. Have a prominent call to action Some of the questions that you need to ask yourself: • Does my website have a clear call to action? • Is my businesses contact […]

  • The 5 Most Profitable Online Marketing Solutions

    Aside from having an aesthetically pleasing website optimized for conversions, the success of any online campaign is derived from utilizing cost-effective marketing solutions. Obviously, certain marketing solutions will work better than others depending on the services or products of your business. However, the key is trying what has worked for others, analyzing the results, and finally making subtle adjustments. I’m going to systematically break down the 5 most reliable and cost-effective forms of marketing that have proven to yield exceptional results for our clients. Search Engine Optimization I mention SEO first considering that on average, it has proven time and […]

  • The Importance of Blogging For Your Business

    We’ve all heard about “blogs”, but what are the real benefits and why should we dedicate so much time to maintaining one? Well, blogging can actually serve more functions than what appears initially. When considering that most web users are online to search for information (in one form or another), you have to see a blog as not just significant, but as a necessity. Blogging not only serves as a great platform for providing information to your audience, but can produce significant advantages over your competitors. Below, I will systematically break down those advantages and how you can most efficiently […]

  • The Importance of Tracking Online Leads for Your Business

    The most important factor in the optimization of any online marketing campaign is tracking the performance. Business owners waste thousands of dollars each year and countless hours on marketing campaigns that simply don’t yield the desired results. By implementing the strategy of continually tracking the performance and making subtle adjustments, your marketing investments can become extremely profitable. Below I will systematically break down some of the most common and effective lead tracking solutions. Google Analytics This is by far the most important tool that you can use when tracking your campaign performance. Google Analytics tracks everything from a user’s average […]

  • The Power of Google’s Plus 1 for Your Business

    Before we begin, you might want to watch this short video on what Google +1 is exactly. Perhaps one of the most interesting things about Google’s +1 button is that it will actually affect search engine rankings according to Google’s David Byttow. As the web evolves, Google has to use more and more social signals as indicators of which web pages are most relevant to the user. With the amount of link spam increasing by the day and the methods of link spamming becoming increasingly complex, Google and other major search engines are being forced into using external factors to […]

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