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  • Facebook Hashtags For Marketing – Who Cares?

    Facebook announced the introduction of hashtags to their platform. Starting today, hashtags will be clickable and will allow users to view public posts containing the hashtag, and will also allow for Instagram linking. This is actually great news from an social media marketing perspective. ­­Here’s who actually cares about this integration: 1)   Facebook Users Research has already determined that users are starting to utilize Facebook less often then they once did. Users are now migrating to other platforms such as Twitter, Instagram, Tumblr, Pinterest, etc. All of these platforms utilize hashtag search capabilities. Now that Facebook has integrated this capability, […]

  • 4 Tips for SEO-Friendly Web Design

    It’s a shame when a great looking website turns out to have less than stellar SEO. Despite the extra efforts in design, without great SEO techniques, that site may never get the exposure in the SERPs that is required for drawing enough traffic to make a profit. The key is to blend a great website design with the best SEO techniques. Digital marketing firms often offer packages that include both web design and search engine optimization, helping you to maximize your efforts. Here are four tips for making sure that your website design is SEO-friendly and going to not only […]

  • Improving Website Conversions: Part 2

    In the last post, we discussed several ways in which you can improve your conversions, by making some small changes to your online marketing plan. Developing solid goals for conversion optimization can help when it comes to increasing your profits. As you are probably aware, most experts agree that even the top internet marketing sites are usually experiencing about a 3-5% conversion rate, at best, with most sites able to expect about a 1% conversion. Unless you have thousands of visitors, you are going to have to have a great deal of patience when it comes to reaching your goals. […]

  • Improving Website Conversions: Part I

    Improving conversions is a priority for anyone involved in internet marketing. Getting the most income that you can out of your website is a main goal. Most digital marketing firms offer packages that include ways to increase conversions, or boost conversion optimization. The ideas behind conversion optimization include not only fine tuning your SEO plan, but also adding in some powerful components including social proof, landing page optimization and more, to get the most out of every visitor to your site. Here are a few ways to get you started with conversion optimization: 1. Campaign for the social endorsement. When […]

  • Know Your Visitor Types to Maximize Conversions

    Increasing conversions is very important to the average internet marketer. Without conversions, your profits will be minimal, perhaps mainly coming from advertising revenue or other sources. Conversions are one of the most important things that you need to focus on. Many online marketing agencies will explain to their clients that they should be expecting a less than 1% conversion rate, but if you truly understand your customers and how you can serve them better, you may be able to increase this statistic. Remember, a 1% conversion rate represents one sale for every 100 visitors. You have to get a considerable […]

  • Developing a Controversial Blog Post for More Traffic

    Let’s face it, blogging can get tedious at times. Day after day you come up with content that is intended to captivate your readers. Ideally, you succeed in doing this most of the time, but, admit it, sometimes it can be fun to stir the pot a little just to get some attention. Writing some controversial blog posts now and then can help you accomplish this. It can also be built right into your regular search engine optimization plan, because you should always be using your keywords and considering your links and text, as well. Controversial blog posts need not […]

  • What Facebook Search Brings to the Table

    The new Facebook search tool has finally arrived on the scene. With this long awaited new tool comes some great perks, some interesting twists, and some new questions, as well. What was expected was a search engine that could compete with Google and take a slice of that search action, but what showed up on the scene was something entirely different. Here are a few of the major differences between the regular search engines and the new way of doing things as presented by Facebook: 1. Connections on Facebook search are through likes, not links: Instead of the number of links […]

  • New Ideas From Facebook Graph Search

    Facebook is now offering, on a limited basis, Facebook Graph Search, a new search tool that allows users to get search results based on the popularity of certain Pages among their friends, as well as the relevance to their search query. People who come up in the results are listed in a separate area than Businesses or Pages, allowing potential customers to instantly see how relevant a business may be to their search. There are several things that online marketing companies are recommending for internet marketers relative to their search engine optimization and how it relates to Facebook Graph Search. […]

  • Do You Have a Semantic Web Strategy?

    If you are still holding onto the old fashioned link building practices of the “old time” or pre-Penguin search engine optimization days, then you may be noticing that the effects of your SEO plan may be dwindling a bit. Unless you have fully embraced some of the newer trends, like social signals and semantic search strategies, then you will just keep on sinking into the past. Your site will turn into the guy with the gray mullet that everyone pities because he is stuck in another generation. Semantic search strategies are what Google is using to help make search results […]

  • How Big Data Changes Online Business Plans

    Analytics is taking a slight turn, especially when it comes to online business. The collection and management, and interpretation, of big data is helping business owners to make more effective decisions about their marketing plan, and their  SEO techniques. The collection and management of big data is helping online business owners to better track the activities of their customers, and allow them to make relevant marketing decisions as a result. Big data is not necessarily new data, just a different way of collecting and measuring numbers. When you take on big data for your company, you are including your customers […]

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