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  • Ways to Optimize Your Digital Resources

    Your website is an important digital resource for your online business. When you develop a marketing plan for your internet business, you have to take into consideration all of the resources that you have, and use them as effectively as possible. Resources include the money that you can invest in the business, the manpower and energy that is available to run the company, the quality of the website and marketing materials that you have, and your thorough business plan. Each of these factors will play an important part in the success of your business. Optimizing your digital resources will take […]

  • The new, REAL, SEO

    The gold rush that was once SEO is definitely changing these days. Every entrepreneur with an online business understands the significance of search engine optimization. SEO is what makes your business stand out from other businesses online. That being said, SEO is a constantly changing field, with major updates being released every now and then by Google. First, there was Panda which targeted websites with duplicate, thin, or stolen content and then there was Penguin which targeted websites with unnatural links, spun content and stuffed keywords. A few days ago, Google released its Penguin 2.0 algorithm that goes deeper than […]

  • More Google Updates Hit

    The time has finally come, the long awaited algorithm update that has been chattered about ever since the first Google Penguin update. Webmasters everywhere have been anxiously awaiting this release, and wondering how it will affect their websites, and their online business. This week, Google finally put the update out there, and people are again scrambling, deciding how best to adjust their SEO tactics so that the impact is not as severe as it was with the last few updates. The Time Has Come for New Changes Fortunately, the update (this time) is geared more toward truly reducing the amount […]

  • Content Generation Focuses on Informational Content

    Content generation needs to include more than just putting words on your website pages. There needs to be a plan for your content development, and it has to be comprehensive enough to keep your site afloat and keep your visitors happy enough to not only spend their money or sign up for your services, but to keep on coming back for more. Because the trend is for users to actually enter questions in the keyword searches, providing information is becoming more important than ever. People are becoming less likely to use just keywords as they surf the net for what […]

  • Keep Your Customers Happy and Boost Your Brand

    Customers can often stay loyal to a certain company or a certain brand indefinitely, unless either something specific happens that causes them to want to change, or another company comes around and happens to charm the customer at a time when they may be feeling a bit ignored by their favorite company. Like any relationship, the ones that you form with your customers are going to be critical for your brand development and brand management. Continuing to be recognized as a top notch company is critical. When your customers start to lose touch with you, the door opens for someone […]

  • Small Business Internet Marketing Success

    Since internet marketing came onto the scene, nearly 20 years ago now, many small and medium sized businesses have found tremendous success. But, more of them have found failure. Although online shopping has all but replaced regular brick and mortar shopping, and people get most of their information from the internet, it is surprisingly easy to fail at online marketing. SEO firms are working closely with their clients to make sure that these areas are covered. To ensure the success of your internet business is a primary goal, and here are four things that you can do, today, to help […]

  • Can You Make Your Content Go Viral?

    By now you know the importance of content marketing. You probably try to come up with interesting bits each day or week for your audience, hoping that you are getting it right. Ideally, you have some idea about what they are looking for because you have been closely following the metrics and keeping tabs on the makeup of your audience and their needs and preferences. Some webmasters become frustrated with content marketing, thinking that there must be faster ways to build a following and increase conversion rates. But, if you work with an SEO company, most of the good ones […]

  • 3 Most Common Content Marketing Mistakes

    So, you think that you have your content marketing strategy down pat? You might be right, but you might also be making some very common mistakes, and doing things that are ultimately backfiring. No internet marketer truly has time and effort to waste, so it can help if you pay close attention to the mistakes made by others and learn from them. This can save you valuable time, and help you meet your internet marketing goals sooner. Great content generation leads to more customers and more visibility. To be effective, your content needs to be of a high quality and […]

  • Be Sure to Focus on the User Experience

    Unless your online business continues to evolve and follow along with the many required changes, you will find that your competition passes you by, for several reasons. One of the biggest things that has changed, and mostly for the better, is that you, the internet marketing specialist, will be rewarded for focusing on the user’s experience and making your site one that people can enjoy and benefit from. SEO companies are heavily pushing webmasters toward concentrating more on the user’s experience, because it is factoring more and more into the search engine results. Three things to work on that will […]

  • Keeping Up With Accelerating Online Growth

    As the internet moves forward with astounding speed, gaining users by the millions and billions, everyone is very connected. This allows for a unique opportunity for internet marketers, as they are now looking at essentially what has turned into a global marketplace. If the place exists, you can almost certainly reach it via the internet. What this means for internet marketing is many things. Remembering that every internet marketer has the same opportunities is important—because you need to know how to best capitalize on those opportunities if you want to get ahead (and stay ahead) of the competition. It is […]

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