Tracking the analytics of your website is one of the most important parts of your search engine optimization solution, because without the data that is collected and analyzed, and then reported, it can be difficult to know exactly which parts of your SEO techniques are working well, and which parts may need to be improved or updated, or even eliminated. When you understand the analytics, you can make your site and the efforts toward SEO more productive. A productive site is going to be a more profitable site, so devoting your efforts to exactly the places where they are going to matter most is important.
In order to make the most of your search engine optimization solution, you have to have a plan to use your analytics in the most productive way possible. Here are three tips from top SEO marketing companies that will help you get the most out of your Google Analytics when working on your search engine solution.
1. Take the time to customize your dashboard: Google has made it easier than ever for Analytics users to customize their dashboards, making them as efficient as possible by prominently displaying the features that are most important for that user. Experiment with layouts and options to see what works best for you. There are a number of different options, so explore what is available and find out which features are going to be most helpful to you.
2. Use the shortcut feature to develop key reports: When you create certain reports that you are going to use again and again, use the shortcut feature to produce them more quickly the next time. There are multiple settings that you can apply, making this strategy very helpful for busy webmasters. SEO marketing companies are known to maximize their time and effort by using these shortcut features when developing reports for their clients.
3. Use the “export” feature: Export data into spreadsheets for comparison and further analysis. You can use the exported data and filter it in additional ways to analyze the data collected. The “export” feature also allows quicker sharing with others. You do not have to store all of the reports only in Google Analytics, you can export them to other forms easily and rapidly.
4. Make the most of keyboard shortcuts: Take the time to learn about the various keyboard shortcuts that are available to you within the Google Analytics program. These shortcuts will save you time on actions like searching, changing dates, and other types of filters so that you have the data that you need right at your fingertips, instantly.
One of the most important parts of your search engine optimization solution is the thorough understanding and using the analytics wisely, so that you can adjust your SEO techniques quickly when you need to. If you notice that traffic is dropping off, the analytics may reveal sources of the problems, or at least which parts of the data have changed. This can make a huge difference as you sort through the many webmaster tasks that need to be taken care of, allowing you to manage your site more productively.