The goal of any online marketer is to leverage the internet in the most effective and efficient way possible to gain brand exposure and increase website traffic. The problem is there are so many different approaches and techniques for doing so, it can seem overwhelming. Wouldn’t it be easier if you had a simple step-by-step list of how you can get the most out of your online marketing efforts? Well, look no further. Here are 5 simple steps to developing, launching and managing a successful internet marketing campaign.
Step 1 – Define Your Customer
How on earth can you expect to reach people online if you have no idea who you are reaching for? To be most effective, you must first define exactly who your ideal customer is. Identify who your target audience is, what their needs and wants are, and how you plan to meet or satisfy them. Only then can you begin to develop an effective internet marketing strategy to reach those customers.
Step 2 – Choose Your Targets
Now that you know who you are trying to reach, it’s time to figure out how you’ll do so, or more specifically, where you plan to place your ads. This should be calculated and targeted, because since you already know who your customers are, you just need to figure out where they’re most likely to spend their time online. For instance, if your ideal customer is someone aged 18-30, chances are they spend a good deal of time using social networking sites, so that’s probably where you’ll want to target.
Step 3 – Calculate Your Budget
If you’re like most business owners, being successful means finding ways to cut costs and stay within a specified budget. Therefore, part of developing a successful internet marketing campaign involves understanding the available resources you have to work with, and then prioritizing to maximize every dollar.
Step 4 – Create Your Content
Depending on the particular strategy you are planning to use, this could involve creating an ad, writing SEO copy, developing social media profiles, or more. The first thing to ask yourself is what you are trying to sell or accomplish, and then work to develop compelling content that will help you achieve your goals. If part of your internet marketing strategy involves search engine optimization (which it should), this is the time to start gathering information about keywords and phrases you should be ranking for.
Step 5 – Measure Your Progress
One of the most important components of a successful internet marketing campaign is measuring to see how your strategies are working. It’s critical that this is done on a regular basis, particularly if you are working with a budget, because you want to be able to quickly identify what is and isn’t working and adjust your campaign accordingly. Otherwise you may find yourself wasting time and money on something that isn’t producing results, when you could be allocating those resources toward something that is.
While there is no tried and true, magical formula for making an online marketing campaign successful, these five basic steps should help you to establish a foundation on which you can begin to build a well-planned out, strategic internet marketing campaign that will get real results.