To be successful in any industry, it’s important to consistently evaluate your practices and measure the results to make sure you’re still getting a return on your investments. Your internet marketing strategy is no exception. Whether you’ve been working with the same internet marketing company since day one, or you’ve made some changes along the way, there often comes a time when it’s no longer a good fit and it’s time to move on. Here are 5 signs that it may be time for a new internet marketing company.
They’re tactics are questionable. Sure, the old school black hat techniques may still get some results, but if your internet marketing company is actively participating in these types of activities, you’re inevitably placing your business at risk. Is it worth the possibility of getting penalized by Google just to get a few extra links? The answer is definitively no.
They aren’t providing customized service. The fact is many internet marketing companies offer cookie cutter packages that are designed to provide basic services to their clients. What this doesn’t take into account is the unique needs of each business. What works for one niche may not get the same results for another. You want an internet marketing company that can develop a strategy that suits the specific needs of your business.
They don’t consider your audience. Many internet marketing companies offer writing services as part of their overall strategy. Unfortunately, the content they provide is often written for the search engines, and not the audience. While SEO and keywords are important, if the content is not something your readers find value in, it won’t get them to stay, come back or share – which is the ultimate goal of quality content.
They have tunnel vision. A successful online marketing strategy has to be robust and multi-dimensional. If the internet marketing company you’re currently working with seems to be focused only on one or two areas, chances are you’re missing out on other opportunities. You need a firm that has its eyes on the big picture.
The proof is in the pudding. Anyone can talk a good game, but if your current internet marketing company is not consistently producing the positive results you are paying them for, it’s probably time to cut ties. Remember, you always have the right to ask for reports and to run regular analysis of how the strategy they’ve put in place is working. Some metrics to look for include things like organic traffic, revenue from organic traffic and overall conversion rate. The numbers don’t lie, so if they can’t produce proof, move on.
It’s important to take a step back from time to time and honestly examine how your internet marketing company is performing. If any of these things exist, it’s probably time for a change. If you’re not sure what you should be looking for in terms of an online marketing firm that can get results, here are a few helpful tips. Remember, how you market on the web will have a direct impact on the success of your business. Be sure you choose a company that will work hard to help you achieve your goals on an ongoing basis.