SEO is certainly a hot topic these days, and one which won’t be going away anytime soon. Given its popularity, and the incredible number of people who don’t fully understand exactly what it is, how it works and what it does, it’s not surprising that there are a number of myths floating around the web about SEO. If you’ve fallen victim to one or more of these mistruths, it may be negatively impacting your search results. As such, we’d like to take a few moments to dispel some of these SEO myths and set the record straight once and for all.
Onsite SEO isn’t important. Some people erroneously believe that the only way to effectively improve a website’s search ranking is through backlinking, or offsite SEO techniques. The truth is optimizing your website code and content, including title tags, URL structure, Meta descriptions, headers and website copy, continue to play a pivotal role in the ranking, indexing and usability of a website.
Keyword density doesn’t matter. We’re honestly not even sure where this rumor even came from, but it’s most definitely not true. The algorithms used by the search engines measure the relevance of a website’s content; therefore it’s only logical that the keyword density of that content is a major factor in helping to determine that website’s subject matter. The easier it is for the search engines to recognize what your website is all about, the better your ranking in the search results.
Once your organic ranking improves, you should stop all your paid search efforts. There is an ongoing debate over which produces more valuable results, SEO or PPC. The fact is that any results you’re getting from either are a positive. Rather than completely cutting out your paid search when you begin ranking organically, try adjusting your strategy to include both at a different level.
Quality content is more important than quality links. Ok, ok – even we’ve been guilty of touting the adage that “content is king”, and to some degree it is. It’s just important to note that quality links are equally important and should therefore be included as a significant part of your overall SEO strategy.
If [insert expert’s name here] said it, it must be true. While we certainly lend a lot of credence to industry experts like Matt Cutts and the folks over at SEOmoz, it’s important to consider the fluid nature of SEO. The advice and tips provided by these experts several years ago may very well be obsolete today, so be careful to consider the timeframe of expert advice before blindly putting it into practice.
As with anything that is widely discussed and practiced, the subject of SEO certainly has its fair share of myths and mistruths floating around. Hopefully by putting some of these inaccuracies to rest, you will be able to weed through the massive volume of available information and gain a clearer understanding of what SEO is, how it works and most importantly, how to apply it to your own website in the most effective way possible to achieve optimum results.