Link building as a practice is certainly not a new concept. In fact, it’s something that has been, and continues to be, a critical component of successful SEO campaigns. The problem that often arises is that marketers can get stuck in a rut of repeating the same techniques over and over, even though some of those techniques have become stale and are no longer producing good results. To realize continued success from link building, new methods should be adopted from time to time. That being said, here are 5 fresh link building ideas that should help you breathe new life into your SEO efforts.
Submit Product Reviews or Testimonials – Many websites offer customers the opportunity to submit a review or testimonial about their products or services. In return, they usually provide quality do-follow backlinks. Consider reaching out to other companies you already work with, or do a search for websites that are relevant to your industry and offer free trials. Give their product a whirl, and then produce a quality review for their website. Not only will you likely get a backlink, but you’ll also boost your brand visibility.
Google Your Customers’ FAQ’s – Think of the most commonly asked questions by your customers and then set out on a Googling campaign to locate similar questions online. You can then provide helpful, relevant answers to those questions while also including a link to your website. Not only will this position you as an expert in your industry, but it will also likely land you a few new customers as well.
Join Ranks with Other Bloggers – There are a number of ways bloggers can work together, like through blogging communities, commenting buddies, and blog linking groups. Each of these works in a different way, but all can be extremely beneficial. It sort of falls under the old “you scratch my back, I’ll scratch yours” adage, but if you can connect with other influential bloggers, either in your industry or in complementary industries, you can definitely benefit.
Get Listed – We’re all aware of web directories, but many businesses also provide lists of companies or resources that they feel would be beneficial to their own customers. Do some research and you’ll likely find some lists that your business would be perfectly suited for. Then, you just have to pitch to the webmaster for inclusion. Provided your products or services are relevant, chances are they’ll be happy to add you.
Create a Coupon Code – In today’s economy, everyone is looking for a bargain. Why not capitalize on this by creating your own coupon code for a discount off your products or services? Then, submit your code to the many available coupon sharing sites, most of which offer do-follow links directly back to your website.
As with anything in the Internet age, link building is a fluid practice and the methods you use should be updated and changed from time to time. By employing these and other fresh link building techniques you’ll have a much better chance of improving your ranking and increasing traffic to your website, which ultimately means more business for you!