When it comes to establishing a solid web presence, we’ve all heard the term “content is king”. Of course, this is absolutely true. The more quality content you post, the more prospects you’ll attract and the better your business will perform. Actually developing quality content, however, can be a bit of a challenge. Here are five simple content ideas that can not only improve your standing with your audience, but will help with your organic search ranking as well.
First and foremost, before you even begin to develop a content strategy for your website, you must identify the right targeted keywords for your business. Once you have this list of keywords or keyword phrases, you can then consider doing the following:
Learn what questions people are asking.
While conducting your keyword research, you’ll probably come across several queries regarding related topics. These queries can make for excellent content ideas, because not only do they relate to your keyword, but they let you know exactly what your targeted audience actually wants to read about. For instance, if you own a travel agency and during your keyword research you found several web queries about Visa and passport requirements, you could then develop content on your own website that answers these questions.
Tap into your customer-base with case studies.
Case studies allow you to showcase how existing clients are benefiting from using your product or service. Not only will these help you get found in the search results, but it can also improve your conversion rate and land you some new hot leads. Consider including summaries of your case studies on other related pages throughout your site with links to the full article to help boost your authority.
Become a valuable resource.
One of the most common reasons people surf the web is to find information about or to learn how to do something. Position yourself as an expert in your field and provide valuable tools, resources and information to assist these web surfers in their searches. Create a “learning center” on your website, including how-to articles and videos that would be of use to your audience. Make sure the content is tagged properly and keyword rich.
Leverage the power of lists.
Let’s face it, people love lists (hence our list of 5 content ideas here). Leverage this fact by creating easy to read, useful lists about whatever your niche happens to be. Revisiting the travel agency theory, you could create lists of the top 5 towns to visit in a certain destination, or 10 foods to try in another locale. This type of content is light, informative and will draw people in to your website.
Blog, blog, blog.
Seems like a no-brainer, but blogs continue to be one of the most powerful tools when it comes to SEO. Just be sure to keep it up to date (since search engines love fresh content) and keyword rich without sounding unnatural. It’s also a good idea to host your blog as a part of your main website, rather than as a separate entity, both for ranking purposes and for improved traffic to your business website.
There are dozens, if not hundreds of unique ideas floating around for developing good content that will help your site rank well. These are just a handful to get you started. What strategies have you employed for optimizing your site and drawing traffic? We’d love to hear it!