It’s a shame when a great looking website turns out to have less than stellar SEO. Despite the extra efforts in design, without great SEO techniques, that site may never get the exposure in the SERPs that is required for drawing enough traffic to make a profit. The key is to blend a great website design with the best SEO techniques. Digital marketing firms often offer packages that include both web design and search engine optimization, helping you to maximize your efforts.
Here are four tips for making sure that your website design is SEO-friendly and going to not only look great but have ideal visibility in the SERPs, without compromising quality in either area.
1. Use the right fonts and heading styles. Certain fonts contain graphic codes that are difficult for search engines to read. Although they may look terrific, they don’t always get picked up properly by the spiders when the site is crawled, and you could lose the reference points of your keywords this way. Also, the same goes for heading styles.
2. Use the right navigation system. Some blogging platforms have navigation systems that are not read well by the spiders. WordPress is one example of a blogging and website platform that works well with most search engine optimization techniques, and it is usually free and easily customizable. This comes in handy if you are designing the site yourself, but when you work with an SEO company that really knows this platform well, you can get some great and innovative sites that look fantastic, and are easily read by the search engines because it is so simple to work in the SEO techniques that you need for quality on page optimization.
3. Use a text call to action, rather than an image. Many webmasters are tempted to use graphic images for their call to action on a landing page, but since your call to action will usually contain relevant keywords and be a major part of your page, you want to make it simpler for the search engines to crawl them. Images containing text are not read the same as regular text, so use images in addition to a text call to action for best results.
The right combination of visual presentation and programming for search engine optimization is critical when you are looking for a good placement in the SERPs. Be careful to not overlook the SEO factors when you are designing a site, and be careful to not opt for the visual and graphic displays that may interfere with your site’s ability to be properly crawled and indexed. A great looking site that is not properly read will not get the exposure you are looking for.