Identifying your target audience and learning about them when you are selling products online is one of the most important steps you will need to take to get your Internet business to the top. This step helps you streamline your search engine optimization techniques and strategies so that your audience will find your site more quickly, and, once they arrive, it will be exactly what they are looking for—leading them to spend their money with your company.
Taking the time to learn what you can about the people on your contact list, your customers, is important. You can work with an Internet marketing firm to really fine tune things, but you can also get pretty far if you just pay attention yourself and work on the details. Developing surveys, keeping track of which customers respond to which offers, and other information can be critical. When you know who you are really trying to sell to, you can waste less time getting to the point. Here are five major things that you should be considering when you are trying to narrow down the members of your target audience for marketing purposes:
1. Demographic information: You should make a list of the commonalities among your customers. Factors like age, gender and socioeconomic status play a part in how people shop and what they buy, so knowing this information is very important when you are working on marketing.
2. Geographic information: There are definite differences in shopping markets across the country that vary by geographic region. It may be difficult to sell patio furniture during the coldest winter months in the Northeast, but it may be difficult to sell space heaters in the South during the summer. Know where your customers are coming from, literally.
3. Hobbies and interests: A short survey, presented to the visitors of your website or the members of your email list, can help shed some light on the various hobbies and interests of your target audience. This information can be very helpful when you start to consider the possibility of affiliate marketing or upselling of other products. For example, if your company is selling running apparel, you may quickly realize that you have access to the triathlon crowd—allowing you many additional options when it comes to other gear and products that may be attractive to your target audience.
4. Finally, you need to keep track of what factors keep your customers loyal to you. For some it may be low prices, still others like fast delivery and easy return policies. Many will state that excellent customer service is what keeps them coming back for more.
Old marketing methods like cold calling over the telephone just do not work as well as using your website for Internet marketing. An Internet marketing firm can help you not only identify your target audience clearly, and help to clarify what their needs are, but they can also help you make sure that the search engine optimization techniques that you are using are going to help you reach them quickly and encourage them to buy your goods and services.