The way businesses handle new client acquisition today is quite different than it was just a few short decades ago, when a simple Yellow Pages ad would suffice. Nowadays the majority of consumers are turning to the Internet when they need to find a product or service, and if your business isn’t actively present online, you’re most definitely missing out. These 4 online marketing solutions will provide your business with the tools you need to establish yourself prominently on the web, reach your target audiences exactly where they are, and draw them in as new customers.
Google Ranking Matters – When you do a search on Google for the particular product or service you offer, where does your business show up? If it’s not on the first page, the chances of new customers finding you are significantly reduced. The first key to reaching new clientele online is to get your website ranked as high as possible on the search engines, and the first step to accomplishing this is by optimizing your site with targeted keywords. If you’re not sure how to handle this all important SEO component, consider working with a professional that specializes in online marketing solutions.
Capitalize on Location – Location-based platforms are powerful tools, particularly in today’s mobile society. With an increasing number of consumers owning and regularly using smartphones or other mobile devices, websites like Foursquare, Google Places, Facebook Places and even Groupon provide businesses with the opportunity to reach people that are physically near their location and entice them in as customers.
Include Your City – As mentioned in the first tip listed here, keywords play an essential role in your overall online marketing solutions. Once you come up with your list of targeted keywords for your business, make sure you take it one step further and include your city as well. People in your area are likely to type in not just the service you offer, but also the area in which it is located. For instance, instead of just targeting “chiropractor”, the term “Seattle chiropractor” is much more effective.
Blog About It – Many small businesses are surprised to hear that blogging plays an important role in online marketing solutions, but it absolutely does. Regardless of the size or nature of your business, maintaining a blog that is updated frequently with fresh, engaging and keyword-rich content can significantly boost your website’s ranking. It’s also a powerful tool for client engagement that lets you interact with existing customers as well as attract new ones. If you’re not comfortable managing a blog, most web marketing agencies offer writing as an added service to their online marketing solutions.
Each of these 4 things plays a pivotal role in how your business generates leads. The more effort you put into your online presence, the more it will pay off. And if, at any point during the process, you feel you are in over your head – don’t give up! Just reach out to a professional who can help you with your online marketing solutions so you can begin using the Internet as the powerful client-generating machine it can be.