Getting a makeover is great, whether it is for yourself, your home or your Internet marketing website. There are always a few changes that you can make to get your search engine optimization shaped up and make sure that everything is running at its best. An Internet marketing firm may be able to help you with some of the details, but here is what you need to know if your site needs a bit of a tuneup, to keep you a little bit ahead of your competition.
1. What platform are you using for your site? Is it easily managed? How flexible is the customization? If you are using a complex system or one that is cumbersome to update or change, you may want to consider switching and using something more current and updated, such as WordPress. This platform is very user friendly. There are tons of options, widgets and customizable functions that you can use to make your site everything you need and more. Updates are simple, and you can easily get online support for any problems or issues that arise, or to learn how to do new things, should you choose to do your search engine optimization yourself rather than work with an Internet marketing firm. It seems that many of the search engines are favoring the WordPress platform, so switching over may be well worth your time and effort.
2. Examine all of your links to ensure that they are in good working order and lead to the places that you think that they do. Also, examine your link text to ensure that you have the right percentage of keywords and non-keywords in your anchor text (less than 50% keywords is what is currently recommended by Internet marketing firms). Some of the links you have could have changed, so you may have to prepare yourself for plenty of adjustment in this area.
3. Check your content for relevance and quality. Review your blog posts, and make changes as necessary. You can hide any that may no longer be relevant. Update titles and headlines to include keywords for better search engine optimization. Remove any outdated information, or anything that you find to be incorrect. Add links to trending topics for better results with the search engines. These links can help you get more relevant content, and links to trending topics can help you increase your search engine placement.
In addition to the search engine optimization makeover tips above, you may want to take a look and see how your site appears. An Internet marketing firm may be able to provide some objective input about your color scheme, graphics, fonts and styles, as well as help with the overall design and layout of your site. Make sure your site is visually appealing, and easy to navigate, without excessive ads or anything that makes the loading of your site bog down. Remember, visitors are generally impatient, and they want to arrive and find exactly what they are looking for, and if you want them to stay then they need to feel welcomed and that your site is appealing enough to explore. And, don’t forget to keep the About page and Contact information current at all times! The last thing you want is for a potential customer to try and get more information about your company and not be able to reach you.