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  • How Can You Take Control of the Search Engine Results?

    One of the major goals of internet marketing is a high ranking in the search engine results pages (SERPs). A goal even beyond that is to occupy more than one listing, preferably an entire page of the listings, with your company and your links. This is considered to be serious success in the internet marketing world (assuming that the keywords you are occupying heavily for are actually searched for, but that is an entirely different topic altogether). Getting multiple listings in the SERPs is not difficult, if you use the right SEO techniques and work with a skilled SEO firm […]

  • Using Social Media to Increase Traffic and Conversions

    Social media marketing can be very powerful, but using it well, and using it effectively, takes more than just getting a ton of “likes” to your Facebook page or getting tons of followers on Twitter. There is definitely more to the story. When you work with an SEO agency that has skilled marketing personnel on board to help you with developing a strong social media campaign, you will see that your results are far greater than they might be if you were to just try and get some attention through the typical means. Here are three reasons why you should […]

  • Develop Stronger Content Using the Right Keywords

    A better placement in the search engine results will depend on your organic SEO techniques. Much of this begins with your keyword research, and choosing the best keywords to represent the content and intent of your site. As SEO techniques seem to get more complicated, some internet marketers appear to forget some of the basics, the things that are so critical to your ranking and to your traffic in general. Getting conversions may be the ultimate goal of your efforts, but the keywords and content are what drive the traffic and customers to your site in the first place, and […]

  • Online Reputation Management Highlights

    Maintaining your online reputation requires more than just getting rid of bad reviews. You have to be very proactive, especially about developing your online reputation in the first place, using good branding techniques, good customer relations, and demonstrating a commitment to a quality user experience and overall satisfaction. Fortunately, when you are focused on these aspects, your reputation will often fall into place, and you will secure a loyal following that will help you promote your brand and your products, not make you act defensively to recover from reputation damage. When you are proactive about your reputation, not only can […]

  • 4 Great Ecommerce Linking Tips

    Running an ecommerce site is a bit more complicated that some other standard internet marketing sites. If you are running a site that is intended to disperse information to visitors, or try to get subscribers to an email list, all you need is great SEO. However, you have to use different SEO techniques if you are actually selling products and services on your site, and using a shopping cart. The techniques that you use for your product descriptions and for your shopping cart are going to matter, and having the right links is also an important part of your ecommerce […]

  • Building Links for SEO Without a Dynamic Site or Blog

    As you work on your SEO techniques, you will find most of the advice coming from SEO companies pertains to those sites that are consistently developing new content and producing ongoing updates. However, if your site is not the type of site that uses a blog or updates the content consistently, you might be wondering how to continue to develop links that will help with your search engine ranking. It can be done, and here are some ideas and scenarios that may be of interest to you. Certain types of businesses, and certain websites, may be focused on showing off […]

  • 3 Great Content Ideas for Better Organic SEO

    Any time that you are adding content with the intention of improving search engine optimization or increasing visibility in the search engine results, it is important to be thinking about the kind of company that the website represents, and the kind of information that will be useful for the visitors arriving at the site. Also, understanding the kind of marketing strategy that is being used by the competitors can be especially helpful when looking for an angle, or a way to get to the top of the SERPs. Certain marketing tactics are going to work better for certain kinds of […]

  • Getting the Most Out of Your Conversion Optimization

    When it comes to conversion optimization, getting the most out of every customer is the goal. Increasing your conversions can come by personalizing the content that you are providing to your visitors and your email marketing list. Paying attention to the trends that you see, and the buying behaviors of your customers can help you to significantly increase your conversion rates, and realize more profits along the way. While it is important that your site has wide range appeal to a variety of visitors, it can help if you work on tailoring some of your content and how it is […]

  • Using Instagram for Brand Development

    Instagram is quickly becoming a major powerhouse in the social media world, and many internet marketers are looking for ways to incorporate this tool into their brand development strategy. The exposure that can be gained on this network can make a significant impact on your traffic and conversions, if you can figure out how to use it to your advantage. Here are five tips for using Instagram for your brand development efforts, and for getting ahead of your competitors who have not yet realized the impact that this tool can have on their online marketing plans: 1. Use photos, not […]

  • Great SEO Techniques Rely on More Than Great Ethics

    Not so very long ago, the idea of comparing different SEO techniques, usually in terms of “black hat” or “white hat” types of methods, reflected the idea that your search engine optimization strategy needed to be ethical, not sneaky. Trying to outsmart the search engines or the visitors was highly frowned upon, but still common practice. Today’s internet marketer has learned (some the hard way) that great SEO techniques means more than just sticking to “white hat” search engine optimization, and that “black hat” doesn’t always mean simply trying to pull a fast one on the search engines, it refers […]

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