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  • How Do You Know When You Are on the Right Track?

    Developing and maintaining your website is only a part of what you need to do in order to be successful with internet marketing. Your SEO techniques, your content marketing plan, your social media campaign, your email marketing efforts, and everything else that you do all needs to line up well, and work cohesively, in order for you to be successful. For many webmasters, this is no small task. But, when you break it down into smaller factors, success is definitely attainable. Understanding those smaller factors, and being able to focus on them is what will get you closer to your […]

  • What You Can Do to Help People Find Your Online Business

    Your website is only one way in which people can find your business online. Today’s internet has expanded immensely, far beyond the basic search engines that got things started years ago. You now have additional ways to direct people to your online business, gain visibility and establish your brand. When you are consistent across the various channels that are available, you can get a much wider audience than you previously could, just from exposure in the search engine results. Here are four things to think about as you explore the various ways that people can find your online business: 1. […]

  • Calculating the ROI on Your Content

    The return on investment for any one part of your online marketing plan is difficult to accurately calculate. Each aspect of your business plan will have a different value. One of the highest values might actually be your content, as this is often what drives traffic and sales. The ROI for your content comes in many forms, here are a few of the major things to consider when you are trying to accurately calculate the ROI on your content generation plan: 1. Lead generation: One of the major things that content generation will do for you is to generate leads […]

  • Improving Sales by Improving SEO

    One of the main goals of search engine optimization is to get a great search engine ranking. But, unless you are seeing high conversion rates along with the great search engine ranking, then there are still improvements that need to be made to your SEO techniques. More and more people are shopping online, so the conversions are definitely available. But, you have to remember that shopping online is not a direct equivalent to shopping in a regular store. In a regular store, shoppers can pick up items, hold them, and get a very good idea what they are buying. When […]

  • QR Codes Becoming a More Popular Choice

    By now you probably are quite familiar with QR codes, possibly even using them yourself to get onto mailing list and gain information about products and companies. But, are you using them for your own company? They can be a powerful way to generate leads for your company and help you to expand your product visibility. And, being simple and inexpensive to create, they make a nice addition to your online marketing plan, when used effectively. QR codes, otherwise known as “quick response” codes, are the black and white symbols that look something like a distorted bar code. That symbol […]

  • Top 3 Ideas for PPC Landing Pages

    The best pay per click (PPC) campaigns are detail oriented, and have great landing pages and lead capture forms to go along with them. When visitors arrive, they are virtually left with no alternative than to follow through, since what they are presented with is so great. As you know well, not all PPC campaigns are this successful, and this is because of a variety of reasons. But when you focus on strong lead generation strategies, by using great PPC landing pages, you can increase your conversions significantly, leading to much higher profits. The idea behind a landing page is […]

  • Safe Website SEO That Can Help Prevent Penalties

    Are you one of the many internet marketers that are worried about the rumors of a new Google update that can leave your website penalized, and reeling from the results? If so, then you need to behave very carefully, and in a manner that helps you to avoid any penalties and be suffering like the many sites hit by the Penguin and Panda updates of recent years. Those sites are still trying to recover and regain the high rankings that they were enjoying prior to the updates. Falling victim to a Google update has become one of the biggest fears […]

  • Using Your SEO to Improve the Customer Experience

    Remembering that the ultimate goal of your search engine optimization efforts is to get visitors to your site it not the hard part when it comes to internet marketing. But, remembering that you have to provide a top notch customer experience needs to be a priority. Measuring what happens when visitors arrive can help you to customize and tailor the experience that they have upon arrival, and when more visitors have a good experience on your site, you will find that your ranking in the SERPs will continue to increase. Basically, you need to understand the behavior of the visitor […]

  • 4 Tips for Developing Re-Usable Content for Your Site

    Constant content generation is required when you are trying to increase visibility and traffic to your site. One of the keys to being able to generate tons of content is by creating content that can be used and re-used in multiple ways, thereby maximizing your efforts and giving you the kind of content that keeps on generating leads and traffic, as well as interest in your products and services. When your content can be repurposed, you can get a lot of mileage out of it. This does not mean that you should be just posting and reposting the same stuff, […]

  • Why Websites are Failing

    Without a strong online presence, many of today’s small business owners will find that their business simply cannot survive. That strong online presence requires some work, including great SEO techniques, in order to not only survive, but thrive as well. People do not use the phone book to look up businesses anymore, they primarily and overwhelmingly use the internet. Making sure that your business is highly visible online is going to be a key factor in your overall success. Here are three ways to ensure your business has a solid online presence and is set up for success: 1. Optimizing […]

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